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Labrador retriever laying down being pet next to a boy outdoors.

AKC PupPals Program

The AKC PupPals Program connects people in need of an uplifting message with a heartfelt video from a new canine friend.

These messages, especially in uncertain times, are a wonderful way to show you care and brighten a person’s day! PupPals can be sent to someone struggling with an illness or death of a loved one (human or pet), someone who is currently deployed, or even someone just feeling a little down. 


Send a PupPal

Know someone in need of a little cheer? It doesn’t matter if they’re going through a specific hard time, like an illness or death of a loved one, or just could use a general pick me up, everyone is deserving of a cute pup in their inbox.  

Become a PupPal

Interested in your dog becoming an AKC PupPals? All dogs, whether purebred or mixed breed, are eligible to become a PupPal. Just fill out a quick form and submit a video message to brighten someone’s day! 

PupPal Examples

Check out some of our great PupPals in action! Get inspiration from our example messages and scripts to help you along in your PupPal making process.


Have questions about the AKC PupPals Program? Well, we have the answers! Check out our frequently asked questions section to explore more.

Check Out Some of Our AKC PupPals!

Share a picture of your PupPal with #AKCPupPals