Club Media Templates and Ideas for Publicity

Here are some sample press releases, media alerts, pitch letters and additional materials your club can use as a template to let the media know what exciting work your club is doing and what your members are involved with in the sport of purebred dogs.

Press Release Template for AKC Show and Press Release Template for AKC Obedience Trial: Use this template to promote your club’s next conformation, companion or performance event. Please review the resources on this page for more ideas and information on how to promote your next event. If you need help identifying members of your local media, please contact and use the subject "PR Tips".

  • AKC Responsible Dog Ownership Day Pitching Materials

    AKC RDO Day Pitching Guide

    How to Pitch “AKC RDO DAY” as a Newspaper Editorial Topic

    How to Get an Official Proclamation  |  Sample Proclamation

    AKC RDO Day Sample Press Release

    AKC RDO Day Sample Media Alert

    AKC RDO Day Sample Letter to the Editor

    Sample RDO Day Opinion Editorial