Here are some sample press releases, media alerts, pitch letters and additional materials your club can use as a template to let the media know what exciting work your club is doing and what your members are involved within the sport of purebred dogs.
Please review the resources on this page for more ideas and information on how to promote your next event. If you need help identifying members of your local media, please contact communications@akc.org and use the subject “PR Tips”.
National Specialty Press Release Template
Publicity Ideas for Clubs
Saint Michael, the German Shepherd Dog in this video, was purchased by the Newtown Police Department with the support of the Trap Falls Kennel Club and the AKC community.
- Support Your Local Police Department
- Promoting AKC Pet Disaster Relief
- Tips for Garnering Media Coverage
- NEW – Media Kit: AKC FSS Open Show
- NEW – Media Kit: 4-6 Month Beginner Puppy Competition
- Twitter Tutorial for Clubs
- Facebook Tutorial for Clubs
- Social Media Example for AKC Meet the Breeds®
Companion Events Extravaganza Pitching Materials
- Sample Press Release: Club Member Competes in AKC National Agility Championship
- Sample Press Release: Club Member Competes in AKC National Obedience Championship
- Sample Press Release: Club Member Competes in AKC Rally® National Championship
AKC Responsible Dog Ownership Day Pitching Materials
- AKC RDO Day Pitching Guide
- How to Pitch “AKC RDO DAY” as a Newspaper Editorial Topic
- How to Get an Official Proclamation | Sample Proclamation
- AKC RDO Day Sample Press Release
- AKC RDO Day Sample Media Alert
- AKC RDO Day Sample Letter to the Editor
- Sample RDO Day Opinion Editorial
AKC National Championship Pitching Materials
- Club Member Competes in AKC National Championship
- Club Member Competes in AKC Agility Invitational
- Club Member Competes in AKC Obedience Classic
- Local Teen Competes in AKC Juniors Classic
- Local Teen Competes in AKC National Championship Junior Showmanship Competition
- Local Teen Competes in AKC Junior Agility Competition