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Media Resources

Media Resources

Your first communication with the media is often through press materials like media alerts and press releases. Your goal in preparing these materials is to provide accurate information in a timely manner that is easy to understand. Highlight an angle that makes your story stand out. Here are some sample press releases, media alerts, pitch letters and additional materials your club can use as templates to let the media know what exciting work your club and its members are doing to promote the sport of purebred dogs.

  • Templates and Ideas +

    Your first communication with the media is often through press materials like media alerts and press releases. Your goal in preparing these materials is to provide accurate information in a timely manner that is easy to understand. Highlight an angle that makes your story stand out.

    Click here for templates and ideas.

  • Fliers and Reproducibles +

    Check out these fliers and giveaways that can help you appeal to the public.

    Click here for fliers and reproducibles.

  • Tips for Garnering Media Coverage +

    Local media is eager to cover local stories and your hometown dog show easily fits the bill. To make more likely that the press will cover your event, check out these tips for garnering media coverage.

    Click here for media coverage tips.

  • Media Interview Tips +

    Interviews with media are a great opportunity to communicate key messages. To help you feel more comfortable in giving an interview, review the following tips.

    Click here for media interview tips.

  • National Specialty Toolkit +

    Encouraging local media to cover your National Specialty is a great way to promote your breed and educate potential owners about the type of lifestyle that is suitable for your breed. Aside from inviting the local news station or newspaper reporters to cover your show, there are other things you can do to increase the chances of coverage.

    Click here for the National Specialty Toolkit.

  • Using the AKC Logo +

    The American Kennel Club name, symbol and its graphic representations are among our most valuable assets. In order to preserve and strengthen our identity, we have developed a Brand Identity Program, which encompasses all aspects of our visual identity.

    Click here for information on using the AKC logo.

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