The following articles are from AKC Communicates! They provide tips and ideas for AKC clubs to garner publicity in their local media. To subscribe to AKC Communicates! click here.

• Tips for Garnering Media Coverage
  • Ways to Increase the Chance of TV News Coverage for Your Dog Show
  • Central Ohio Kennel Club’s Experience with Local Media, by Ann E Keil
  • Pitching the Economic Benefits of Dog Shows
  • AKC Registration Statistics Available for Top 50 Cities
  • Donations are a Great Way to Help Your Community and Garner Publicity
• Tools for working with the media
  • How to Build a Media Kit for Your Club: Many of our articles reference a Media Kit. This article will tell you how to create one.
  • How to Become a Television Spokesperson: Tips from Tyne Horvath of the Mahoning-Shenango Kennel Club.
  • How to Write an Effective Press Release
  • Finding a Spokesperson in Your Club
  • Media Interview Tips
• Community Outreach Ideas
  • Ideas for Hosting a Meet the Breeds
  • Government Officials Have Pets Too!
  • Garnering Publicity While Giving Back to Your Local Community
  • How to Host a Microchip Clinic Through AKC Companion Animal Recovery
  • A Little Thanks Goes a Long Way
  • The AKC Canine Legislation Support Fund
  • Highlighting the Accomplishments of Your Club’s Junior Members
  • Reaching Out Through Your Club’s Local Police Precinct
• Other Topics
  • September is National Preparedness Month
  • Have You “Winterized” Your Dog?
  • Unique Ad Idea Puts One Club on the Mat
  • Linking to the AKC Web Site and Copying Web Content