Search Menu

People have a very special relationship with their dogs and we know that dogs became man’s best friend even earlier than previously thought

Our dogs are our loyal and faithful companions. We are spending ever increasing amounts each month on our dogs. Our dogs are an important part of our lives. Increasingly brands are capitalizing on this bond by using dogs in their advertising to build a rapport with us. For the past two Superbowls, Budweiser created a couple of wildly successful TV ads. You can view them here and find out more about why dogs in advertising are effective.

It is easy to take a cynical view of all of this and feel that dogs are being exploited in some way. However when dogs are used in a positive way to promote a really good message then we should celebrate. Check out this video below from the Argentinian Organ Donor organization.  What a heartwarming message. 

Our Gift to You

Download Now

The Five Commands Every Dog Should Know

Do you want a well behaved dog but don’t know where to begin? The Basic five commands e-book is a great place to start and will give your dog a strong foundation for future training.