Dog food is among the grocery items Amazon.com is currently considering for its private label, Elements. In early June, the company sought trademark protection for at least two dozen categories and is reportedly seeking a partner, according to the Wall Street Journal. Amazon.com is mum on the details. This leaves ample room for speculation, like, for example, whether they’ll deliver the kibble by drone, allowing dogs of our modern high-tech era the thrill of doing something they haven’t done for ages—chase their food.
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Image by Chris Espiritu