The American Kennel Club (AKC®), the world’s largest purebred dog registry and leading advocate for dogs, is pleased to announce Bounce Dryer Sheets as a new sponsor in support of their Bounce Pet Hair & Lint Guard product.
Bounce Dryer Sheets will sponsor the AKC Breed of the Day highlight once per week, starting now through June 2023 across all digital platforms, bringing consumers the Bounce “Shed-o-Meter”, a fun tool to measure the extent to which a dog breed sheds. The “Shed-o-Meter” helps current and prospective dog owners truly understand how much a breed that they may love or want sheds, which is a key factor in finding the right breed for your lifestyle and helps prevent shedding from getting in the way of ownership. Some breeds shed seasonally, while others shed year-round, and no dog is truly 100% hypoallergenic. It is important to brush and groom your dog regularly, no matter what type of coat they have. Products like Bounce Pet Hair & Lint Guard dryer sheets can help manage the shedding in between grooming and play sessions by keeping dogs’ hair off their humans.
“We’re excited to welcome Bounce as a sponsor of the American Kennel Club,” said Dennis B. Sprung, President and CEO, AKC. “Bounce Pet Hair & Lint Guard helps dog owners manage the challenges that accompany living with a heavy shedding dog breed, something that we at the AKC know a lot about. Our organizations are both committed to promoting responsible dog ownership and helping people find the right breed for their lifestyle.”
Bounce’s latest innovation, Bounce Pet Hair & Lint Guard, has delivered breakthrough conversion among pet owners who love their pets, but don’t love wearing their hair. Currently the fastest selling dryer sheet in the market*, Bounce Pet Hair & Lint Guard effectively helps both remove pet hair from clothes during the laundry process and help prevent pet hair from sticking to clothes in wear, with 3X the level of pet hair fighters vs the leading dryer sheet**.
*(Nielsen reporting past 52 weeks dollar change vs YA).
**vs Bounce Outdoor Fresh
“When it comes to pets and clothes, shedding is one of the biggest challenges for pet owners. We are excited to partner with AKC, the world’s largest purebred dog registry and leading advocate for dogs, to break down that barrier by providing a real shedding solution that works for pet owners and their clothes,” said Diana Banuelos, P&G Brand Vice President.
To learn about the AKC Breed of the Day, visit www.akc.org or to see which breeds are featured on the “Shed-o-Meter” follow AKC’s Instagram https://www.instagram.com/americankennelclub/.