AKC Teams up with Activ8 to Seek Sponsorship Opportunities
The AKC® announced today that it has arranged for Activ8 Marketing, LLC., a full service media and sponsorship representation company, to identify and pursue sponsorship opportunities on its behalf. They will be working to match sponsors with AKC’s numerous mission-driven programs such as AKC Meet the Breeds®, AKC Canine Good Citizen®, AKC S.T.A.R. Puppysm and AKC Responsible Dog Ownership Day. Activ8 partners with both national and global marketers to help build their businesses through sponsorship sales and activation, media and rights negotiation and strategic planning and consulting.
"I am looking forward to Activ8 being an asset as we pursue our goal to strengthen the AKC brand and strive for stronger relationships with corporations through the United States," said Dennis B. Sprung, AKC President & CEO.
"Activ8 is very pleased to be representing the American Kennel Club," said Tim Brown, Activ8 Chief Operating Officer. "We see the AKC as an American icon with a long standing tradition that just about any partner could benefit from an association with and we look forward to initiating those negotiations."