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The American Kennel Club (AKC®) is pleased to announce the launch of AKC Marketplace with enhanced form and functionality to better serve responsible breeders with the opportunity to promote themselves directly to potential dog owners.

Through interactive profile pages, unlimited listings and a user-friendly experience, AKC Marketplace helps breeders get in front of more dog owners, showcase all they do for their dogs and find good homes for their puppies.

Improvements to AKC Marketplace include:

• New homepage with better functionality.
• Advanced searching and filtering capability.
• Easy access to Parent Club and breed standard information for each breed.
• Enhanced breeder profile pages to include litter, health and vaccination information.
• Addition of unlimited photo and video galleries for breeders to showcase their puppies.
• Easy access to “How To Pick A Puppy” Handbook.

“The enhanced AKC Marketplace will allow breeders to engage with potential dog owners, share their knowledge of their breed and ultimately help people find the right breed for their lifestyle,” said Dennis Sprung, President and CEO, AKC. “Our team has worked diligently to make the necessary improvements to make this the best place possible for breeders to showcase their litters. In 2016, staff will fulfill my vision of expanding the platform to include groomers, veterinarians, dog sitters and other dog-related service providers.”

Breeders that sign up for AKC Marketplace receive:

• A dedicated profile page with the ability to host video, images and more. Breeders who are involved in AKC recognition programs, such as Breeder of Merit and Bred with H.E.A.R.T., will automatically have that distinction on their profile.
• A trusted vanity URL to share when dealing with potential buyers
Unlimited litter listings to showcase available puppies.
Profile page analytics, technical assistance and customer service support

Breeders can have unlimited use of AKC Marketplace for $99/year or have the option to sign up for the $10/month plan (which has a $20 one-time sign-up fee) at

The service boasts a new colorful platform for responsible breeders to advertise litters.