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The American Kennel Club (AKC®), the world’s largest purebred dog registry and leading advocate for dogs, is pleased to announce STAINMASTER® brand as the official flooring sponsor of AKC televised events.

“We are thrilled to have this new relationship with STAINMASTER®,” said Dennis. B. Sprung, President and CEO, AKC. “At our shows, we have large quantities of dogs and having a flooring that is not only safe for dogs, but also has dog friendly benefits, makes for a better experience for our dogs and our exhibitors. We also look forward to sharing the STAINMASTER® brand with our constituency and dog owners everywhere.”

As a sponsor, STAINMASTER® will be featured in the AKC National Championship Presented by Royal Canin Broadcast. The brand will also be featured in AKC’s televised shows for the ESPN networks including AKC Fastest Dogs USA, AKC Agility Premier Cup, AKC National Agility Championship, NADD Premier Cup and AKC Flyball National Championship. STAINMASTER® will also be a sponsor of five AKC Meet The Breeds Events in 2021.

“We are excited to be the official flooring sponsor of the American Kennel Club. The AKC’s ability to connect with and educate millions of dog owners nationwide gives us an unparalleled opportunity to share the STAINMASTER® PetProtect® carpet promise that it is the ideal foundation for pet-friendly adventures,” Maggie Bidlingmaier, President of INVISTA Performance Solutions. “We all believe that our dogs are our family and belong right by our sides. STAINMASTER® PetProtect®’s multiple pet and human friendly benefits, along with its promise, makes this sponsorship a perfect match.

For more information regarding AKC events, please visit