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New Jersey Retailer Solidifies Position as “Top Dog” in Show Industry


Cherrybrook Premium Pet Supplies, Bedminster, N.J., the leading provider of show dog products, has become the exclusive sponsor of the American Kennel Club (AKC) Online Store. Under the arrangement, AKC online shoppers are directed seamlessly to Cherrybrook’s storefront offering more than 27,000 quality items for pets and their owners.


Cherrybrook, an award-winning retailer, has catered to show dog handlers, groomers and pet owners since its founding in 1969, and is frequently recommended by breeders to their puppy clients. Cherrybrook’s mobile retail booth is a regular feature at the most exclusive dog shows, including The Westminster Kennel Club in New York City and The AKC/Eukanuba National Championship in Orlando.


“AKC dog lovers have always relied on Cherrybrook to help them reach their goals, whether in the show ring, at a trial or just relaxing at home. Since 1969, Cherrybrook has been providing grooming tools, toys, treats, supplements, and a wide selection of high quality products,” says Daphna Straus, AKC Vice President of Business Development. “We are delighted to have Cherrybrook as sponsor of the AKC Online Store, and we are grateful for Cherrybrook's ongoing support.”


Cherrybrook and the AKC will work closely together to bring the best in dog supplies to their audience, and will regularly provide special offers through AKC publications like Your AKC, AKC Breeder, and Family Dog. AKC shoppers, like all Cherrybrook customers, will be automatically enrolled in a buyer rewards program called The Cherrybrook Champions Club, which provides rewards certificates, coupons and other savings incentives as well as a free subscription to the company’s monthly e-newsletter.


“This AKC Online Store will allow Cherrybrook to further deepen our relationships with the AKC community,” says Roy Loomis, President of Cherrybrook.  “For decades, our business has been deeply connected to the AKC constituency at all levels. We have always prided ourselves on serving their needs with quality products, expert staff and dependable customer service. We are really pleased to bring all of these elements to the AKC Online Store.”

New Jersey Retailer Solidifies Position as “Top Dog” in Show Industry