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[May 20, 2014]


Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a long-term agreement to provide co-brand affinity credit card services for The American Kennel Club (AKC,, the only non-profit registry of purebred dogs in the United States. Founded in 1884, the American Kennel Club and its affiliated organizations advance canine health and well-being, work to protect the rights of all dog owners and promote responsible dog ownership.

“Owners and enthusiasts who engage with the American Kennel Club are passionate about their dogs, and we want to give them even more reasons to choose AKC as a resource for all things pet-related. The new credit program will do just that by providing a platform for us to engage with our customers and reward them for their loyalty to the AKC,” said Daphna Straus, VP, business development at the American Kennel Club. “In partnership with Alliance Data Retail Services, we’ve designed a credit card program that will offer dog owners increased purchasing flexibility and added benefits to drive an even higher level of customer loyalty and satisfaction.”

Alliance Data will deliver a marketing-driven co-brand affinity credit program customized for the American Kennel Club designed to enrich the club’s relationship with its constituents. The American Kennel Club program will enable cardmembers to earn points for dollars spent using the credit card. Those points can then be redeemed for a variety of rewards. Cardmembers will be able to accelerate their earnings of points when they buy goods and services through AKC and when making other pet-related purchases with the card. The American Kennel Club will partner with Alliance Data Retail Services to better serve its customers through the use of advanced data analytics tools. The program will leverage Alliance Data’s real-time pre-screen capabilities, card personalization technology to enable dog owners to display their pet’s photo on their credit card, and on-site card acquisition technology at major canine competitions.

“For animal lovers, pets are cherished members of the family, and the American Kennel Club is the crown jewel of affinity programs for those pet-centric households. Given the AKC’s dedicated customer base and our commitment to extending the reach of Alliance Data’s expertise into the affinity category, we see this partnership as one with tremendous opportunity,” said Melisa Miller, president of Alliance Data Retail Services. “With the credit program as a platform, we’re going to help the American Kennel Club tap into the intense loyalty of its customers and fans with rewards and benefits that will help enhance its relationships and further its growth goals.”

Dallas – May 20, 2014 – Alliance Data Systems Corporation (NYSE: ADS), a leading global…