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“AKC:lifestyle” Debuts at AKC Responsible Dog Ownership Day in NYC on September 20

The American Kennel Club® (AKC), a not-for-profit organization which maintains the largest registry of purebred dogs in the world, and 4sight Licensing Solutions, the licensing agent for the AKC, today announced the launch of “AKC:lifestyle” (, a new fan club that will bring dog lovers together to celebrate their enthusiasm for all dogs and promote responsible dog ownership.

The fan club will serve as a dog lovers destination to share stories, learn about new dog products, access valuable discounts and special features online, enjoy great savings at the fan club store and receive advance information on special member-only events.

“The AKC is excited to launch a fan club experience that celebrates dogs and responsible dog ownership,” said Dennis Sprung, President/CEO, AKC. “Oldhampton Entertainment has created a unique club that unites dog lovers and allows them to share their passion for all dogs with other enthusiasts.”

“AKC:lifestyle will offer new, innovative and entertaining content in many different forms — all catering to the passion we have for our ‘best friends,’” said Page Martin, CEO of Oldhampton Entertainment, LLC. “With the support of AKC’s existing licensees and nearly 125-year history, we have created a fan club with top-notch resources that all dog lovers will enjoy.”

“AKC:lifestyle is a wonderful addition to the American Kennel Club’s licensing program, which is committed to providing top products and valuable resources to all dogs and dog lovers,” said Alyssa Tucker, Senior Vice President, 4sight Licensing Solutions.

Dog lovers who sign up will enjoy AKC:lifestyle in three distinct ways:

  • online – by receiving informative and entertaining content and connecting with other dog lovers at
  • in-person – by participating in special member-only events connected with AKC competitions
  • at-home – by enjoying special AKC:lifestyle branded gifts, savings on unique club merchandise and discounts on dog products/services

AKC:lifestyle will feature three different membership levels, providing a multitude of benefits that continue throughout the year. A free Bronze Bone level provides members with a downloadable member certificate, discounts on club merchandise and e-mail blasts alerting them to club events. When a dog lover joins at the Silver Bone level ($19.95 per year), they will receive a personalized welcome kit that includes a membership card, welcome gift, and significant offerings/savings on products/services to be delivered each month. Silver Bone level members will also enjoy a 10% discount on all merchandise available at the AKC:lifestyle store. For dog enthusiasts who want a bit more, the Gold Bone level ($49.95 per year) will offer all of the Silver Bone level benefits, plus two seasonal gifts to be delivered in the spring and in the fall. Additionally, the Gold Bone membership will receive a 15% discount on merchandise from the AKC:lifestyle store, advanced notice and opportunities to join AKC:lifestyle events and access to a premier lounge at numerous club events.

Throughout the year, AKC:lifestyle will host gatherings, activities and parties held in conjunction with AKC events across the United States and also in Canada that will be open to members and non-members alike. The fan club will also feature a dedicated website,,that will offer a like-minded community of dog lovers, online activities, club events, products, and other important information for you and your best friend.

AKC:lifestyle, at, is scheduled to be introduced at AKC’s Responsible Dog Ownership Day in New York City on September 20, 2008, where dog lovers can have a free photo taken of them with their best friend and download it with a choice of background at