Club Media Templates and Ideas for Publicity


Here are some sample press releases, media alerts, pitch letters and additional materials your club can use as a template to let the media know what exciting work your club is doing and what your members are involved with in the sport of purebred dogs.

Press Release Template for AKC Show and Press Release Template for AKC Obedience Trial: Use this template to promote your club’s next conformation, companion or performance event. Please review the resources on this page for more ideas and information on how to promote your next event. If you need help identifying members of your local media, please contact and use the subject "PR Tips".

National Specialty PR Tool Kit


Publicity Ideas for Clubs

Saint Michael, the German Shepherd Dog in this video, was purchased by the Newtown Police Department with the support of the Trap Falls Kennel Club and the AKC community.


Companion Events Extravaganza Pitching Materials


AKC Responsible Dog Ownership Day Pitching Materials


AKC/Eukanuba National Championship Pitching Materials


Public Education Pitching