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If you're a fan of dogs on social media, you probably know Doug the Pug. With that face and affinity for costumes, how could you not know him?

Doug is a social media superstar, with 2.2 million followers on Instagram and 5.2 million likes on Facebook. So how does he do it? (Or rather, how does his owner do it?)


A photo posted by Doug The Pug (@itsdougthepug) on Nov 19, 2016 at 8:51am PST

Well, Leslie Mosier, Doug's owner, sat down with CNBC to give fellow owners a few tips on how to make their dog's famous on social media. And we're here to share them with you!

1. Find out what's unique about your dog

We all know how unique our dogs are. They have different personalities, quirks, likes, and dislikes. Find out what is super special about your dog, and capitalize on it. Doug is a diva, Mosier told CNBC, so he was meant for this.


A photo posted by Doug The Pug (@itsdougthepug) on Nov 13, 2016 at 5:32pm PST

2. Be ready for your launch

Mosier quit her job and decided against another start-up idea to start to build Doug's social media brand. We know that not everyone has that much time, or wants to take that kind of risk, but it definitely should be noted that making your dog a star on Instagram takes time.

Mosier says she spent months taking pictures of Doug and designing his brand without anything really taking off.

She says you have to be consistent and take a lot of photos so you have one there when you need it. Build out your dog's brand and personality so that when people come to his page, they trust him.


A photo posted by Doug The Pug (@itsdougthepug) on Nov 9, 2016 at 8:58am PST

3. Post consistently

As with many things, consistency is key when trying to build your dog's social media following. If you're constantly taking pictures and videos and storing them, you can easily keep your dog's account running. Mosier says she shares at least two posts per day on Doug's accounts.

It's definitely time consuming to keep up with these accounts, so you might want to pick one platform (like either Instagram or Facebook) to start with, and work on building your dog's following there. If you're successful (and have the time) then you can consider adding other platforms into the mix.


A photo posted by Doug The Pug (@itsdougthepug) on Sep 18, 2016 at 4:56pm PDT

4. Keep marketing

In case you haven't gathered by now, there's a lot of time, dedication, and luck that goes into turning your dog into a social star.

“Never stop the grass-roots marketing,” Mosier says.

Connect with people when you're out with your dog. Mosier has business cards for Doug, with an email and information to follow him. She's always ready to pitch his accounts to people she meets.

If you keep at it, your efforts just might pay off. The internet is a funny thing, and you never know what might go viral.


A photo posted by Doug The Pug (@itsdougthepug) on Jul 22, 2016 at 8:34am PDT

Check out Doug on Instagram. And while you're at it, make sure to follow our own AKC office dog superstars: @tuck_the_havanese; @duncbutt; @maya_the_sibhusky; @jd_the_chihuahua; @cavalier_queen_ruby.

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