It all started with Chompers, the Corgi, starring in a video to sell a San Francisco home in 2015. Then there was Tiffany, a 5-year-old Shih Tzu mix whose owner, a real estate agent in Australia, started placing the pooch in listing photos. The result? Nearly double the page views and a slew of sales.
Then the furry floodgates opened wide. Now there’s even a website, Pet Realty Network, devoted to helping animal lovers find pet-friendly real estate agents and property.
Not too long ago, pets were considered a serious hindrance to the home-selling process — cuddly companions that should be hidden at all costs. So what caused the change of heart?
For one, the ever-growing number of animal lovers — 68% of homes now have pets — may have helped turn the tide. But an even more important reason is that furry faces are just plain good advertising, touching on our emotions without getting too personal. The Internet proves this thousands of times a day, when videos such as “Dog vs. Broccoli: Guess Who Wins” get a zillion views.
When used for real estate purposes a pet “solidifies the American dream: the kids, the dog, the whole package,” explains Sherron Lawrence of Realty National.
So how do you leverage Lady, the Cocker Spaniel, to help you sell your place?
“It’s all about showcasing the attractive things and putting away the unattractive,” explains Kyra Frankel of White Space Staging. If you’re wondering where to draw that line as a pet owner, here are some tips for a few areas of your home.
One way to win over pet-loving home buyers as soon as they walk in the door is to show off that essential accouterment you grab every day when you take your dog for a walk: The leash.
“Tastefully hint at a pet-friendly space by showing an attractive leash hung nicely,” advises Frankel.
Key word: Attractive. Don’t put some ratty old thing that’s been dragged through the mud on display. If you have a cotton, canvas, or fabric leash, toss it in the washing machine to give it new life, or pick up a new one that complements the decor.
Find a cute treat container to display on the counter, and think about upgrading your dog’s standard water bowl with a sparkly new and stylish one.
“A fresh bowl of water paints the right picture,” says Lawrence. You can even get one that highlights the stainless-steel accents in your kitchen and fits in the decor.
While showing off framed photos of family is considered a serious no-no, “it’s OK to leave out framed dog and cat photos,” says Louise Whittet of White Space Staging & Design. “More and more listings are doing this, as well as shelter magazines and websites. It isn’t as personal as a family photo, but it’s successful in implying a space for all types.”
“A faux sheepskin throw rug can be seen as a romantic element,” explains Frankel, “or also a cozy spot for a pet to curl up.” Alternatively, place a new, or at least nice and clean, dog bed at the foot of yours.
“Dog beds and baskets — if they’re clean and have a sensible place to be — are great,” says Frankel. “But stash the chew toys.”
“I’ve suggested that sellers repaint the doghouse with a fresh coat,” says Lawrence. “It freshens it up quickly.” Just remember to stick to light colors, as darker shades absorb the sun and heat.
But the most important tip: Make sure the backyard is immaculate (meaning clean up after your dog) before showing your property. You want your pet-friendly listing to be memorable for the right reasons.
And remember, the one mood killer to avoid at all costs is any kind of animal scent: Any odor can drive off a buyer in an instant.
Lawrence lays it out simply: “No smell, no problem.”
By: Maureen Dempsey
Want more information on living with pets in your home? Get tips here.