AKCommunicates
A Newsletter for AKC Clubs and Their Dedicated Volunteers - September 2013
CHAIRMAN'S MESSAGE     PRESIDENT'S MESSAGE     TAKING COMMAND     EVENT BULLETIN
AKC NEWS     CLUB PUBLICITY     KUDOS TO CLUBS!
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Chairman's Message
Alan Kalter
Changing the Future
New York, NY – Last Thursday we posted a charming photograph of three Golden Retriever puppies on the American Kennel Club Facebook page. The caption was "I love my breeder" with a request to "share your love for your dog's breeder." The image was...
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President's Message
Dennis Sprung and Commander
The AKC Humane Fund has had a busy summer and I'd like to update you on some of its recent programs and events.

The Fund awarded the annual Sir John D. Spurling, KCVO OBE Scholarship for Responsible Pet Ownership Education in honor of the Chairman of the Board of PetPartners Pet Health Care and his accomplishments in support of the AKC Humane Fund.
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Taking Command
Government Relations News
USDA/APHIS Regulations — What Do They Mean for Responsible Dog Owners and Breeders
The release of the final version of the new USDA/APHIS rule to redefine "retail pet stores" has prompted a lot of questions and confusion. Concerned dog breeders are asking: What does it mean for me?

Here is some information on the new regulations.
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Event Bulletin
An Ounce of Prevention is Worth a Pound of Cure — Contingency Planning
When preparing for your event most clubs think about the common issues all clubs face — emergency judge replacement and weather — but what about those issues that aren't so common? Is your club prepared for a natural disaster or if a key player is unable to attend?
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AKC News
AKC Community Canine logo
AKC Adds New Advanced Level Community Canine Title to Popular Canine Good Citizen Program
Giving responsible dog owners a whole new level of achievement for their dogs, the American Kennel Club® (AKC®) has developed a new advanced level title — AKC Community Canine...
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AKC Group Honorees
Group Honorees Named for the 2013 American Kennel Club Breeder of the Year Award
In an ongoing campaign to recognize the hard work and commitment of breeders dedicated to improving the health, temperament and quality of purebred dogs, the American Kennel Club® announced today the seven group recipients of the 2013...
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Club Publicity
camera filming dog show
Ways to Increase the Chance of TV Coverage for Your Dog Show or Event
To make it more likely that the television station will cover your event, offer to send a spokesperson to the studio to conduct an interview. Try pitching yourself or another club member specifically as a spokesperson and getting the...
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AKC Pet Disaster Relief Trailer
Tools and Tactics for Promoting Clubs
AKC Pet Disaster Relief
There is a new great way to promote your club as a resource to local officials — AKC Pet Disaster Relief.
AKC Reunite recently launched this program and will work with AKC clubs to raise funds to help supply stocked mobile trailers that deliver essential, nonperishable necessities for sheltering pets when and where needed to local emergency management. The trailers provide animal care services during the first critical hours following a disaster, before FEMA support and services can be deployed.

Local emergency management agencies are required by federal law to provide for the safety of the people and pets in their communities, and AKC Pet Disaster Relief provides a solution for safe, effective pet sheltering option for them. AKC clubs will have the opportunity to present the trailers to emergency management directly, giving clubs an opportunity to raise their profiles in the community.

To learn more about this opportunity, visit www.akcreunite.org/relief.
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Kudos to Clubs
Pioneer Valley Kennel Club
...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.
Kudos to Pioneer Valley Kennel Club for arranging a series of monthly television segments on local WWLP Channel 22.

The club's first segment promoted Responsible Dog Ownership Month, focusing on the Canine Good Citizen program. You can view the segment here.
The club is scheduled to appear on three more segments, focusing on youth handlers in salute to 4-H month in October, providing tips for purchasing a puppy in November and baking dog treats and gifts for the dog enthusiast in December. The club is also working with studio producers to identify future segments.

Club member Kim Reardon said, "The Pioneer Valley Kennel Club has taken on a huge task of designing and delivering content that is relevant, and at the same time entertaining to a viewing audience. This is a tremendous opportunity for the club."

Great job, PVKC members for creating a partnership with local producers and coming up with creative segments to present your position on dog ownership and dog issues!

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
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Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

Sincerely,
The AKC Communications Team

©2013 American Kennel Club