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The Facts The Today Show Didn't Tell You

(Wednesday, May 01, 2013)

The AKC is extremely disappointed that The Today Show was given all of the information below but chose not to include any of it in their segment this morning. We met with the producers for an hour prior to the taped interview - which also lasted nearly an hour – and we provided them with supporting documentation, and they chose only to include less than 1 minute of airtime for AKC. They disregarded important facts that should have been told. In fact, we requested to receive a copy of the tape of the entire, unedited interview with Jeff Rossen so that we could show you all of the information we gave them, but their lawyers refused to provide the footage to us. Here are some top facts that The Today Show didn’t tell you:

  1. They didn’t tell you that no other organization does more to protect dogs than the AKC and that “being the dog’s champion” means, among other things, donating more than $24 million to canine health research, conducting kennel inspections, and offering more educational programs for responsible dog owners than any other organization.
  2. They didn’t tell you that when an AKC inspector finds substandard kennel conditions they must immediately report it to the appropriate federal, state and local authorities to take action.
  3. They didn’t tell you that, in many instances, the highly publicized raids for which animal rights groups take credit in the media have come about as a direct result of AKC's reporting to law enforcement.
  4. They didn’t tell you that, as we explained to Jeff Rossen and his producers numerous times, there are no “AKC Registered Operations” or “AKC Registered Breeders” and that breeders use AKC services voluntarily.
  5. They didn’t tell you that less than 5% of AKC’s registration revenue comes from commercial breeders or that the AKC is a not-for-profit organization whose total revenues are less than the total marketing budget of the HSUS.
  6. They didn’t tell you that AKC saw substandard breeders leave the registry in droves in the mid-1990's when we instituted an inspections program. We did it anyway, even though it affected our bottom line negatively, because it was the right thing to do for dogs. And, more breeders left when we began DNA testing.
  7. They didn’t tell you that when AKC has concerns with legislation, it publicly puts legislative alerts on its website where anyone can learn about how a bill may potentially affect responsible breeders and dog owners’ rights and not do anything to protect dogs.
  8. They didn’t tell you that AKC works to ensure the enforcement of cruelty and neglect laws, as well as the provisions of the federal Animal Welfare Act. As a result, AKC has a productive working relationship with local animal controls, state and local law enforcement, state departments of agriculture throughout the country, as well as the USDA.
  9. They didn’t tell you that AKC is well respected by lawmakers who consider us credible experts on dog issues, and rely on our thoughtful and considered advice when it comes to legislation that will impact dogs and their breeders and owners.
  10. They didn’t tell you that the purebred rescue groups they referenced are actually AKC breed parent club groups and affiliates that make up the largest dog rescue group network in the country.
  11. They didn’t tell you that The Today Show’s Natalie Morales made a TV public service announcement in conjunction with the Ad Council and the HSUS.

Please send your comments directly to the Producer of the Today Show Don Nash don.nash@nbcuni.com and the President of NBC News Phil Griffin phil.griffin@nbcuni.com.

Watch the segment on the Today Show website and then go to Rossen Reports and Today.com and NBCNews.com to post your comments in support of AKC and all the responsible dog owners and breeders in this country.