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From Puppy Bling to Lavish Toys AKC Survey Finds the Family Dog Will Reap the Benefits of a Refund From Uncle Sam

(Tuesday, April 12, 2011)

Forget about self-indulgence, a recent American Kennel Club® (AKC®) financial survey revealed that 63% of dog owners who receive a tax refund will use the money to pamper their dog. The most popular splurge-worthy item was doggy bling (a rhinestone collar or fancy leash) however, other lavish items for Fido included a “specialized all weather dog run and play area,” an “auto ball thrower,” and “a posh puppy boutique.”

In addition 31% of respondents have a savings account for their dog either for emergencies or to indulge Fido and 62% have considered starting one. And while many people will receive a tax refund, some Americans will end up owing the government. It turns out that most dog owners (81%) or their spouses (13%) will endure necessary cutbacks if they owe Uncle Sam, rather than take away from the family dog.

“It’s not surprising that many Americans use their tax refund to buy gifts for their dogs knowing the benefits of dog ownership are priceless,” said AKC Spokesperson Lisa Peterson. “Since dogs are considered valuable family members even those not in Uncle Sam’s favor still put Fido first by cutting back on their own luxuries in order to indulge their favorite companions.”

The survey also found that the top five items the family dog would buy if he were able to take out a loan are:

5. Membership to a dating service to check out other hot doggies
4. Unlimited massage therapist services
3. A personal assistant to clean up the yard after potty breaks
2. Squirrel Hunting Trip
1. Unlimited Kibble

To learn about responsible dog ownership, visit the AKC website at www.akc.org.

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Explanatory Notes:
The survey was conducted during a three-week period from March 10 through 30, 2011. A total of 689 surveyors responded voluntarily. Self-selecting methods were used in recruitment for this study. AKC does not guarantee that these statistics are scalable to the overall population. This data is for anecdotal purposes only.