The AKC and Buena Vista Home Entertainment Team Up to Educate Viewers About Responsible Dog Ownership
The American Kennel Club® and Buena Vista Home Entertainment announced a joint initiative today to help inform viewers about the joys and responsibilities of owning a dog. This partnership is a result of two highly successful films featuring dogs, Eight Below and The Shaggy Dog, which will be coming to Disney DVD this summer.
Both the Eight Below and The Shaggy Dog DVDs will include inserts about the films' canine stars; the Siberian Husky and Bearded Collie. Supplements will feature breed characteristics such as temperament, exercise needs and grooming needs, interesting facts and parent club contacts. The materials have been approved by the Siberian Husky Club of America, Inc. and the Bearded Collie Club of America, Inc.
"While Siberians and Beardies are wonderful breeds, they aren't suitable for everyone," said Gail Miller, AKC®'s Director of Brand Development. "We are thrilled that these breeds have received so much well-deserved attention for their star quality, but caution anyone who wants to own one solely based on what they saw in the films."
Points mentioned in AKC breed inserts include:
Siberian Huskies and Bearded Collies are very active and need a lot of exercise
Siberians shed frequently and require regular grooming
A true herding dog, Beardies will chase cars, children and other dogs
"We thank Buena Vista Home Entertainment for the opportunity to help educate prospective puppy buyers and hope the information encourages people to do their research, contact the national breed club (parent club) first, and find the ideal breed to fit their needs," added Miller.
Both DVDs will appeal to dog lovers and potential future dog owners creating a beneficial educational platform. Eight Below is the thrilling and heartwarming adventure of loyalty, courage and the bonds of friendship between eight incredible sled dogs and their human guide. And The Shaggy Dog DVD will include a "Bark Along Bone-Us" feature which is a Disney first made especially for dogs to enjoy. This special program combines fun dog-themed footage from the film with an audio track of barking dogs. DVD household dogs are encouraged to bark along to this unique feature.
Eight Below comes to DVD June 20th and The Shaggy Dog will be available on August 1st.