AKC Expands its Digital Footprint with Four New Microsites

New Training, Government Relations, AKC Gazette, and AKC Family Dog Microsites launch today.

New York, NY – The American Kennel Club continues to expand on AKC.org with four new sections dedicated to Training, Government Relations, AKC Family Dog, and AKC Gazette.  These mobile-optimized, digital content platforms mark the next exciting phase of AKC’s digital transformation and their goal of being the educational and entertainment destination for all dog owners.

Each microsite offers resources and information based on AKC’s 130 years of knowledge in a user-friendly way to all dog owners. The Training microsite provides the general public with helpful tips ranging from basic puppy obedience to more complex behavioral issues, and the ability to search for a local training club in their area. It also introduces users to various training programs that AKC has recently implemented, such as the Urban Canine Good Citizen program. AKC Government Relations’ Legislative Action Center gives people the resources they need to become effective advocates for responsible dog ownership. The AKC Gazette microsite makes hundreds of years’ worth of information about the sport accessible to the next generation of dog lovers. The Family Dog microsite offers valuable content to those looking for advice about life with your dog and how to raise a happy, healthy companion.

"We’re excited for this next step in the digital expansion of the AKC," said Dennis Sprung, President and CEO of the American Kennel Club. "The AKC and its constituent experts possess so much knowledge about all things canine, and this platform allows us to continue reaching owners, breeders, and everyone in between in a way that’s easily accessible."

In addition to the five microsites currently available, AKC’s revamped News section akc.org/news is now the premiere destination for content from our clubs and events.