July 2014 AKC Gazette President’s Letter

Is your club planning to host a match in 2014? If you’d like help with inviting local dog owners...

Is your club planning to host a match in 2014?

 

If you’d like help with inviting local dog owners to participate and promoting your match to community media outlets, we invite you to take part in our new Match Program. In an effort to help clubs attract new members and increase show and trial entries, we’ll be supporting matches with email and media outreach.

 

Two weeks prior to your club’s match, AKC will email all dog owners within a 100-mile radius that have registered a dog within the last three years, inviting them to take part in the event. In conjunction with your own publicity efforts, we can also help drive match attendance with calendar listings, press releases to newspapers and TV stations and local social media efforts.

 

We’ll also be creating a new AKC.org landing page that will include the First-Time Tips for new exhibitors, the Match Rulebook, and a link to the Match Show Bulletin, superintendents and the AKC Event Calendar to help people find future matches and dog shows.

 

We want to spread the word to the dog-loving public that AKC Match Shows are a great opportunity to socialize your dog in an informal and educational dog show environment, all while having fun and meeting other dog lovers who are already part of the AKC community.

 

If your club is hosting a stand-alone match and is looking for new exhibitors, let us know if we can help you with these promotional activities. Simply reach out to our Communications department at communications@akc.org and we’ll get the ball rolling!

 

 

Sincerely,

Dennis B. Sprung
President and CEO