AKC 21st Century Study Reveals Attitudes and Purchasing Habits of Dog Owners

--Comprehensive Study Reveals Dog Ownership Influence On Lifestyle-- The American Kennel...

Comprehensive Study Reveals Dog Ownership Influence On Lifestyle

The American Kennel Club® is pleased to announce the release of the first-ever AKC® 21st Century Dog Owners Study, focusing on the behaviors, attitudes and purchasing habits of dog owners. Of the 750 AKC respondents* — a majority of whom were female — 42% of women said they own a dog to enhance their personal health and reduce stress. Not surprisingly, 99% of owners surveyed stated the reason they own a dog is for companionship. And 88% of dog owners surveyed regard their dog as a beloved family member.

"The study reveals that dog ownership heavily influences both lifestyle and purchasing habits. We found that owners consider their best friends 47% of the time when buying a car," said AKC spokesperson Lisa Peterson. "And when it comes to toys, two out of three owners purchased an average of 9.3 balls for their dogs to play with in the past 12 months."

"With our unrivaled database and expertise serving the most engaged segment of dog owners in the country, the American Kennel Club is the industry's best source for market intelligence," said Dennis Sprung, AKC's President/CEO, "and in cultivating a picture of the dog owner, the AKC can better serve its core constituency."

The study offers key data on the dynamics of purebred dog ownership in the 21st Century with detailed statistical information, graphical charts, and summary analyses which will serve both manufacturers and retailers of pet products as well as the media for information on developing trends in pet ownership.