Clubs frequently complain about small entries at their events. Many follow tried and true principles that work while some find unique solutions to be exhibitor friendly. Some of the time proven principles include:

1. Select a popular judging panel. If an exhibitor did not win under a particular judge last month they are unlikely to bring the same dog back to the same judge next month. Certainly travel expenses are always a concern but clubs that primarily use local judges may not attract as many exhibitors. Clubs can search the AKC online judges’ directory or some AKC Licensed Superintendents’ websites to evaluate whether past or future assignments will impact your show and how many entries in each breed the judge attracted in each breed at past events. Although time consuming, this research can avoid reduced entries by overusing a particular judge.


2. Clubs should work together. Since travel is a major expense for exhibitors, shows held at the same sites can reduce travel expenses. All-breed clubs working with specialty clubs can increase entries. Offering specialty clubs a free venue for specialty shows held on Friday during the all-breed “set-up” day can attract large entries for the weekend. Specialty clubs that support the entry at the all-breed weekend shows can compound the entry. This is particularly true if the clubs can agree on popular judges for these breeds for the entire weekend.


3. Provide a friendly environment. New exhibitors frequently feel like “outsiders” so clubs that identify their members with identifiable clothing and go out of their way to be helpful are likely to attract these exhibitors to return. A friendly parking experience, helpful stewards, and assistance with finding a spot in the grooming area will make a significant difference. Although all exhibitors want to win, a pleasant experience can attract them to return regardless of the color of their ribbon.

Some less traditional approaches for outreach to exhibitors include:

1. Refreshments for exhibitors – This can range from coffee and doughnuts for exhibitors, to wine and cheese served at Group judging. Some clubs sponsor after-show meals or other entertainment that provides an opportunity for exhibitors to socialize at an inexpensive evening between shows.


2. Educational programs are popular with exhibitors. Speakers or seminars in the evening between shows are attractive and provide useful information to exhibitors. General subjects


3. Raffles or contests can add entertainment value and spotlight a particular charity or cause. Some large charities such as the AKC Canine Health Foundation or Take the Lead attract corporate sponsors to defray some of the related expenses.


4. Coordination with the local Chamber of Commerce can generate discounts at local businesses creating a benefit for both exhibitors and the local economy.


5. Offering a Special Attraction with a cash prize is a great way to attract exhibitors and increase entries. Working with a sponsor to raise funds is a great way to offer these types of awards.