A Newsletter for AKC Clubs and Their Dedicated Volunteers – March 2014
Chairman's Message
Alan Kalter
Progress to a Better Future
Read the March 2014 Chairman’s Report, Progress to a Better Future.
President's Message
Dennis Sprung and Commander
March 2014 AKC Gazette President’s Letter

At the end of the month in Harrisburg, Pennsylvania, the 2nd Companion Events Extravaganza will bring together more than 2,000 dogs and their owners to celebrate the best in dog sports. We’ll showcase some of the most talented dogs in the country in the:  

  • AKC National Agility Championship – Thursday-Sunday, March 27th-30th
  • AKC Rally® National Championship – Friday, March 28th
  • AKC National Obedience Championship – Saturday and Sunday, March 29th-30th
Taking Command
Government Relations News
Recognizing our K9 Veterans

By Sarah Sprouse, AKC Government Relations Legislative Analyst

State legislators across the country are stepping up to recognize the canine heroes among us. This issue is near and dear to the American Kennel Club as AKC dog owners were instrumental in forming a civilian organization called Dogs for Defense in 1942 with the intent to train dogs as sentries for supply depots along the coasts. After hearing of these efforts a pilot program was officially approved by the US Army in March of 1942 and dog training centers were opened across the country. We are pleased to see recognition coming to these valiant and heroic dogs.

Event Bulletin
Multiple All-Breed or Limited-Breed Shows in One Day
At the December 2013 meeting, the Board approved a pilot program which will allow clubs with relatively small entries to hold two shows in one day. The shows may be held by the same club or multiple clubs. The number of point shows for an individual breed is limited to two per day. Club(s) may hold two all-breed shows in one day, two group shows of the same group in one day, or a combination of all-breed and group shows. Consecutive days of multiple shows in one day are allowed. After one year of implementation, the success of the pilot program will be assessed and a report will be presented to the Board with a recommendation for future shows.
AKC News
AKC National Owner-Handled Series Expanded to Specialty and Group Clubs

After being hosted exclusively by All-Breed clubs during the first two years of its existence, the American Kennel Club® (AKC®) National Owner-Handled Series (NOHS) has now been opened to local and national Specialty clubs as well as Group clubs.
The expansion to specialty and group clubs will allow owner-handlers additional opportunities to compete for year-end points and rankings. The top ten owner-handled dogs (plus ties) in each breed in the 2014 qualifying year will be invited to compete in the National-Owner Handled Series Final, scheduled to be held in conjunction with the AKC/Eukanuba National Championship on December 12, 2014 in Orlando, Florida. In the inaugural Finals last year, more than 520 competitors entered, representing 160 breeds and 43 states and Canada.


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Club Publicity
PR and Social Media Tips

Updates to Facebook
Facebook is making some updates to Pages. If your club has a Facebook page, learn what will be changing here. Let us know if we can help you with your club’s Facebook page or other social media outlets by contacting us at communications@akc.org.

Tools and Tactics for Promoting Clubs

WOOFipedia.com is a new digital public education resource available to clubs.  Designed for the digital generation, the new website offers engaging content for dog lovers with a Dog Library, Games, and helpful articles like 8 Signs of a Responsible Breeder.

Bring a laptop to your show or community event and let interested dog owners play the games, watch videos and learn fun facts about dogs! If you want some educational fliers to pass out, you can download them here.

Kudos to Clubs
...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.

English Springer Spaniel Club of Eastern Nebraska (ESSCEN) members for obtaining coverage of their club and its activities on "The Good Life with Jim Flowers," a local segment on KMTV Action 3 News in Omaha, Nebraska.

Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

The AKC Communications Team