A Newsletter for AKC Clubs and Their Dedicated Volunteers – June 2014
Chairman's Message
Alan Kalter
AKC’s True Fans
Read the June 2014 Chairman’s Report, AKC's True Fans.
President's Message
Dennis Sprung and Commander
June 2014 AKC Gazette President’s Letter
AKC recently bundled together a variety of products for the everyday dog owner in the new WOOFipedia store at shop.woofipedia.com.

These products and services help share our responsible dog ownership message and AKC’s 130 years of canine expertise with the dog-loving public in addition to generating revenue that will be used to support AKC programs and good works.

With this online store we are…
Taking Command
Government Relations News
New in the GR Toolbox: New “Deed Not Breed” Flyer and Updated Position Statement on Breeding Regulations and Restrictions
AKC GR is pleased to announce two additions to the online AKC Government Relations Toolbox: a new “Deed Not Breed” flyer and an updated AKC position statement on Breeding Regulations and Restrictions.
Event Bulletin
AKC Updates
At the June 2014 meeting of the AKC Board of Directors, the Board made changes to the Match Regulations and modified the Clusters & Back-to-Back Policy.

Learn more about those changes here.
AKC News
Host An AKC Responsible Dog Ownership Days Event And Celebrate 25 Years Of AKC's Canine Good Citizen Program
AKC Responsible Dog Ownership Days (RDO) returns for 2014 celebrating a very important American Kennel Club® (AKC) milestone – the 25th birthday of AKC’s Canine Good Citizen® (CGC) program! Join in on the birthday fun by hosting an AKC Responsible Dog Ownership Days event that includes a Canine Good Citizen test this year.
AKC To Acknowledge Titles Earned In North America Diving Dogs Events

The American Kennel Club® (AKC®) will now recognize titles earned by dogs competing in events sanctioned by North America Diving Dogs (NADD), an independent governing body for canine dock diving. NADD offer two types of competition for all dogs — distance jumping and air retrieve.

“NADD events are an exciting activity that can be enjoyed by all purebreds and mixed breeds. The AKC is pleased to now be able to acknowledge the achievements of all dogs in this sport,” said Doug Ljungren, AKC Vice President of Sports and Events.


Free E-Book about AKC Sports
Do you have new club members or puppy buyers interested in getting started in AKC sports? Share our new e-book with them! It’s downloadable here.
Club Publicity
Event PR Tool Kit Now Available
Increase attendance and local interest in your club’s show, trial, match, community event, AKC Responsible Dog Ownership Day or other activity by pitching it to your local media. Not sure how to take advantage of press releases, media alerts, calendar listings and social media to promote your club event? AKC’s step-by-step Event PR Tool Kit can help! If you’re interested in receiving the Tool Kit, email the AKC Communications department at communications@akc.org.
Tools and Tactics for Promoting Clubs
You’re the expert this month! Share your kennel club’s successes, failures, ideas and tips with other AKC club members in the new AKC Clubs Facebook group.

We’re also always looking for ideas on how the AKC can help you increase membership and promote your club’s events. Share your thoughts in the group.

Join now to start networking with club members from across the country.
Kudos to Clubs
...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.
Kudos to Newtown Kennel Club for achieving coverage of their donation to the Newtown Police Department in The Newtown Bee. Check out the coverage here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

The AKC Communications Team