AKCommunicates
A Newsletter for AKC Clubs and Their Dedicated Volunteers – April 2014
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Chairman's Message
Alan Kalter
A Q&A with AKC Chairman of the Board Alan Kalter
Read a Q&A between AKC Chairman of the Board Alan Kalter and Dog News’ Matthew H. Stander that originally appeared in the April 11, 2014 issue of Dog News. The contents of the interview about the future of the AKC are reprinted here with permission of the publisher.
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President's Message
Dennis Sprung and Commander
April 2014 AKC Gazette President’s Letter
Do you know a canine hero that deserves to be recognized? Nominations for the 2014 AKC Humane Fund Awards for Canine Excellence (ACE) are now open! Celebrating dogs and the selfless things they do for their owners and our country each and every day is one of the most enjoyable things we do at AKC.
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Taking Command
Government Relations News
It Pays to Support AKC Dog Shows
There is no question that dogs have a positive impact on our lives, and participating in or attending a dog show is a great way to learn about the right breed of dog for your family and the joys and responsibilities of dog ownership.

But have you ever considered that there are even more far-reaching benefits of supporting responsible dog owners and local dog events? Dog shows and responsible dog ownership have a ripple effect that benefits a community's residents, local businesses, and overall economy.
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Event Bulletin
Premium Lists & Judges Programs
The premium list is a vital part of attracting exhibitors to your event. The information listed in the premium list regarding judge assignments, other events (evening or concurrent specialties, CGC Tests, health clinics), and facility information (will judging be indoors or outdoors, the size of the rally rings, etc.) are deciding factors for exhibitors making decisions on entering your event.
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AKC News
A Response to HBO Real Sports
In November of last year, AKC received an inquiry from HBO Real Sports. They told us they wanted to do a story about the dog sports in America, how it has evolved and the role that health plays in competition and breed standards. After months of conversation, deliberation, negotiation and preparation, AKC made the decision to go on camera with a vet by our side and promote our positions on purebred health.

While we were assured a “fair and balanced” story by producer Jason Samuels with topics to include the tradition, growth and evolution of the sport, our 30 minute interview was little more than an agenda-driven interrogation focused entirely on every ridiculous half-truth and bias associated with purebred dogs and the role of breed standards. But it didn’t matter because Dr. Cindy O’Connor, a Theriogenologist vet (not an AKC researcher as HBO misstated), and our AKC spokesperson, Chris Walker, were prepared to take on their badgering and misguided questions…and then set the record straight. Here’s where HBO Real Sports got it wrong, and here’s what they didn’t show you.
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Club Publicity
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PR and Social Media Tips
Susan Tosto of the Finger Lakes Kennel Club recently shared her club's publicity success story with us. Read more about the plan they implemented to see if anything they did could work for your club:

Three years ago, following a number of years of declining entries, our club decided to move our annual B-Sanctioned match to the first weekend in March, properly positioning it to be a 'warm-up' for the spring show season. The timing appealed to exhibitors in spite of some weather-related drawbacks (which should read, 'very snowy days') and entries increased a little. This year we went to work on getting the word out with a combination of the Club's website, Facebook page, a number of email blasts and press releases sent to a wide area. The press release generated a nice article in one newspaper and an outstanding article followed by press coverage of the match, in another and the largest entry the club has seen in years.
Need help with a press release? Find a sample template here.
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Tools and Tactics for Promoting Clubs
In a creative effort to reach young people and spread the word about the fun of dog events, members of the San Antonio Kennel Club (SAKC) have started donating the book “If I Ran the Dog Show” to elementary schools in the San Antonio area. To date, the club has covered all elementary schools in two school districts.

Read more about their efforts. Need advice about doing something similar in your area? Contact SAKC.
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Kudos to Clubs
North County Kennel Club
...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.
North Country Kennel Club for presenting a Jefferson County Sheriff's Department Deputy with a tactical vest for his K9 partner Mike. This is the fourth tactical vest the club has raised funds for, purchased, and donated to local law enforcement. The donation was covered by TWC News.
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Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

Sincerely,
The AKC Communications Team