A Newsletter for AKC Clubs and Their Dedicated Volunteers - November 2013
Chairman's Message
Alan Kalter
Advancing Our Sport
New York, NY – This year we celebrate the 129th anniversary of the American Kennel Club. Today, as it has been throughout those years, our beliefs and traditions continue to guide us in our sport, while innovation continues to advance us.
President's Message
Dennis Sprung and Commander
In just a few short weeks, we’ll be celebrating a year of canine competition in Orlando, Florida with national conformation, agility and obedience events as well as many special attractions and new enhancements.

Two brand-new events on Friday the 13th are the AKC Owner Handled Series Final and the AKC Breeder-2-Breeder Seminar.
Taking Command
Government Relations News
November is a month for giving thanks, and the AKC Government Relations (AKC GR) team sends our sincerest thanks to the dedicated dog owners and breeders who commit their time and resources to preserving and protecting our rights to own and enjoy purebred dogs. We salute you for the countless hours you spend writing letters, making calls, visiting lawmakers, educating others, and for your devotion to the well-being of all dogs.
Event Bulletin
Conformation Exhibitors
Conformation Exhibitors: Share Your Thoughts &
Change to Rules Applying to Dog Shows
The AKC is always looking for ways to expand and improve our offerings to exhibitors.

Event Operations welcomes feedback from Conformation exhibitors about their experiences at dog show events.
AKC News
K-9 Unit
Club Spotlight: Harrisburg Kennel Club and One Lucky K-9 Unit
While K-9 Units are essential to police work, they’re unfortunately one of the first things to be cut during financially tough times. We wanted to spread the wonderful story of the Harrisburg Kennel Club and the essential contributions they made to Harrisburg Police Department’s (HPD) K-9 Unit in a time of need.
Breeder Video
“Meet the Dalmatians!”
AKC recently visited AKC Breeder of Merit program participant Sharon Lyons and her litter of Dalmatian puppies.

The AKC Communications department is creating a series of breeder videos as a way to showcase the good work of responsible breeders and to educate the public about how
to find a responsible breeder and determine if a breed fits their family’s lifestyle.

Watch the video, and if you have a great breeder story or video please let us know at communications@akc.org.
Club Publicity
Looking for an easy way to organize your club’s social media content? Our sample content calendar can help you and your social media committee members stay organized.

It’s easy – just fill in your content. You can alter the calendar depending on the number of posts you’d like to share each day and the platforms your club uses.

We’d also like to feature you on OUR social media platforms like the AKC Dog Lovers blog! Let us know about the great things your club is doing and send your stories, photos and videos to communications@akc.org.
Tools and Tactics for Promoting Clubs
Exhibitor Media Templates
For club members participating in the AKC/Eukanuba National Championship, AKC Obedience Classic or AKC Agility Invitational, now is a great time to work with the local news media.

Kudos to Clubs
Maine Golden Retriever Club
...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.
Kudos to Maine Golden Retriever Club (MGRC) creating a “Golden Head & Tail” Coin, which was unveiled at the club’s annual meeting last month.
“This is a memento that the club will use to express its appreciation to individuals who make contributions to the club and the breed. It is also a souvenir that MGRC members can own and utilize to express personal appreciation to folks who help them in the nurturing of the Golden Retriever breed,” said Charles L. Cragin, President of MGRC.

The coin was designed by noted Maine artist, Roger Williams, of Lovell, Maine.

The head of the coin displays the club’s affiliation with the American Kennel Club and the Golden Retriever Club of America while the tail expresses the club’s recognition of those who support Golden Retrievers.

The coins were distributed for the first time at MGRC’s Specialty AKC B Sanctioned Obedience Match in conjunction with the York County Kennel Club on November 24th. Every registrant received the coin as a commemorative souvenir of participation in the match.

Thanks to Charlie Cragin for sharing another one of MGRC’s great ideas!

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

The AKC Communications Team
©2013 American Kennel Club