A Newsletter for AKC Clubs and Their Dedicated Volunteers – May 2015
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May 2015 AKC Gazette President’s Letter
Do you know a deserving fancier or dog that should be honored with an AKC Lifetime Achievement Award (LAA) or an AKC Humane Fund Award for Canine Excellence (ACE)? Both award programs are seeking nominations now, so please let us know who you think deserves to be recognized.
READ MORE ► |
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Event Operations Updates
AKC Event Operations has new updates about Special Attractions and the Checklist for Conformation/Obedience Applications. Read on to learn more.
READ MORE ► |
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AKC Supports House Bill to Protect Pets of Domestic Violence Victims
In the most recent of several initiatives to recognize the canine-human bond and to protect pets and their owners, the American Kennel Club has announced strong support for federal legislation (HB 1258) that would protect the pets of victims of domestic violence. The 2015 Pet and Women Safety Act (the 2015 "PAWS" act), sponsored by Congresswomen Katherine Clark and Ileana Ros-Lehtinen, would amend current federal domestic violence protections to include pets in protection orders for human victims of domestic violence, sexual assault, stalking, and dating violence. READ MORE ► |
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AKC Expands Its Digital Footprint With Four New Microsites
The American Kennel Club continues to expand on AKC.org with four new sections dedicated to Training, Government Relations, AKC Family Dog, and AKC Gazette. These mobile-optimized, digital content platforms mark the next exciting phase of AKC’s digital transformation and their goal of being the educational and entertainment destination for all dog owners.
READ THE FULL RELEASE ► |
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AKC Launches Marketplace For Clubs
The American Kennel Club has launched the initial stage of AKC Marketplace, a new platform that will first allow AKC clubs to market and promote themselves directly to dog lovers visiting AKC.org. Through interactive profile pages, unlimited event listings and email outreach, AKC Marketplace will help clubs attract spectators to their events and recruit new members.
READ THE FULL RELEASE ► |
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NJFDC and HKC Honored With AKC Community Achievement Awards
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Beyond The Shows: A Story For Any Season
Have any of your club members won an award or contributed to the community? Let your local media know! Many newspapers and TV stations have special columns or segments dedicated to recognizing community members.
- Has a local dog done something heroic? Can you honor that dog, or nominate it for an AKC Award for Canine Excellence (ACE)? For an ACE application visit akc.org.
- What are your club members doing to educate the public? Hosting an assembly or running an art poster contest at a school?
- Has your club donated gifts or time to local community groups, such as the public library?
For more tips, check out Promoting Your Club and Its Events.
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Social Share
Please pass along if you think any of your members might be interested. You can share this status from www.facebook.com/wooftale!
Want your furry friend to be the face of WOOFtale? Share your pup’s pic and #WOOFtale for a chance to be WOOFtale’s featured Dog of the Week! We’re looking for the cutest canines to join the WOOFtale community. Enter now!
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Tools and Tactics for Promoting Clubs
We spoke with Mrs. Patti L. Strand, Rose City Cluster Coordinator, about how she grew entries and attendance to her cluster.
What are your three best tips that could help other clubs to grow their show?
1) Hire the best judging panel you can, giving special consideration to judges who treat exhibitors well.
2) Make the event as exhibitor friendly as possible.
3) Identify your show’s biggest assets (talented membership, venue, its date, community atmosphere and potential for sponsorship) and develop your show accordingly. What works in an urban setting probably won’t work as well in a rural setting and vice versa. Put on the best dog show you can, developing and using the assets you have.
Read the full interview with Patti on page 52 of Promoting Your Club and Its Events.
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...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.
Kudos to The Council Bluffs Kennel Club for their donation of pet oxygen mask kits to local Iowa fire stations. The club’s generous contribution was covered in The Daily Nonpareil.
READ MORE ►
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Pets Always Stay Free at Motel 6
Motel 6 is proud to be the official lodging provider of the AKC. AKC registrants receive a 10% discount at over 1,100 Motel 6 locations across the U.S. and Canada. Call the special AKC reservation number 855-M6-4DOGS and mention CP542764 to receive your savings.
LEARN MORE ►
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Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.
Sincerely,
The AKC Communications Team |
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