AKCommunicates! July 2013
Welcome AKC RDO Day Event Coordinators and AKC Clubs!
This edition of AKCommunicates! is filled with information and tips to help you plan your AKC Responsible Dog Ownership Days event. If you would like to continue to receive this or other AKC newsletters on a regular basis you can subscribe by clicking here.
In this issue:
Join the Fun! Sign-Up and Celebrate AKC Responsible Dog Ownership Days this September!
AKC Celebrates AKC RDO Day in Raleigh, NC on September 21st
Event Ideas from Other Clubs
Customizable Press Templates Will Help Your Club Increase Publicity
Host an AKC CAR Microchip Clinic
Sign the AKC Responsible Dog Ownership Day Pet Promise
Calling Canine Ambassadors: RDO Days in the Classroom
AKC Canine Good Citizen and AKC RDO Days
$1,000 Presented to AKC Affiliated Clubs Hosting Exceptional AKC RDO Day Events
Join the Fun! Sign-Up and Celebrate AKC Responsible Dog Ownership Days this September!
RDO Day Event Thinking about signing up for AKC Responsible Dog Ownership Days, sponsored by Motel 6 and The Hartford?

Well, it's not too late! AKC will be accepting events here until August 23, 2013. We're offering a lot of free goodies for signing up this year, including car window decals, pencils, stickers, and great responsible dog ownership information.

Looking for an idea of what you could do to celebrate? Try...
Breed Parades/Meet the right dog for you
Obedience/Agility/Rally/Performance demonstrations
Encourage attendees to try an agility or rally course with their dog while club members coach them along
ID clinic - Hold an AKC/CAR microchip clinic
Rescue information booth
Health clinic/health screen testing/First Aid for dogs
AKC Canine Partners demonstration and/or booth
Hold free training class for dog owners and give a presentation about AKC Purebred Alternative Listing Program or AKC Canine Partners
Therapy/SAR Dog or Police K9 Unit demonstrations
"AKC Safety Around Dogs" for kids presentations (in-school or for children's groups)
A kids contest with awards for best drawings, photos or essays about dogs
AKC Canine Good Citizen test (requires additional kit purchase)
Seek sponsorships or donated items from local businesses to be raffled or for contest prizes
Raise money to donate/dedicate needed items to local dog park/runs (pooper scoopers, bulletin boards, water fountains, etc.)
Fundraising events for AKC Canine Health Foundation
If you're an AKC club, hosting a RDO Day counts toward your Eligibility Requirements to Hold Future Dog Shows.

Your event will also be listed in this directory.

Stop by the AKC RDO Days website for even more information!
AKC's Flagship Responsible Dog Ownership Day
NEIKCAKC will be celebrating the Flagship RDO Day in Raleigh, North Carolina on September 21st at the North Carolina State Fairgrounds from 10am to 3pm.

Fun new activities and events this year include the "Ask a Trainer' booth, where AKC GoodDog! Helpline training staff will answer questions about issues visitors may be having with their puppies or dogs, a Stuffed Animal Repair Clinic hosted by the Surgery Club at the NC State Vet School and a new K9 Noseworks demonstration.

Visitors can also bring their dog and participate in a variety of events, including:

My Dog Can Do That: Try an agility or rally course with your dog with the help of an experienced trainer!
Canine Good Citizen testing: Prepare for the test here.
Low-cost microchipping

Sponsorships and vendor booths are available.

Specialty clubs are also invited to participate with their breeds. Contact ncrdoday@akc.org if you'd like to run a breed booth.

Learn more about the Flagship event here.
Event Ideas from Other Clubs
Still not sure what to do for AKC RDO Day? Here is a sample of entries from clubs who have already registered their event.
Kansas City RDOD Obedience Club of Daytona — Sept. 7th in Daytona Beach, Florida: OCOD's annual Responsible Dog Ownership Day will focus on the past, current and future relationship between humans and canines, with a strong emphasis on education about responsible dog ownership, both for adults and children. Breed-specific rescue groups, service dog groups and a local AKC breed club will be on-site and visitors will also be able to enjoy obedience, agility and canine freestyle dancing demos!

Northern Cascades Saluki Fanciers— Sept. 14th in Olympia, Washington: Club members will have their Salukis available in a local park for people to meet and greet. They'll be educating people about the breed and responsible dog ownership.

Jaxon Kennel Club — Sept. 14th in Jackson, Michigan: Bring your dog to the Jaxon Kennel Club event. There will be a Parade of Dogs, a free rabies clinic (first 75 dogs) and My Dog Can Do That!, where you and your dog can try out basic agility and rally obstacles.

MYNE Training and Boarding Facility – Sept. 22nd in Argyle, New York: Bring your dog for an all-pet parade (costumes optional), Blessing of the Animals, obedience demonstrations, AKC Canine Good Citizen testing, TDI therapy dog testing, meet the breeds, and service dog demonstrations. Other activities are still being planned and added!

Tyler Obedience Training Club — Sept. 25th in Tyler, Texas: TOTC's RDO Day will be held at the East Texas State Fair. Every 30 minutes, Tyler Obedience Training Club members will demonstrate agility plus basic and advanced obedience and end with several members showing their dogs doing tricks. Club members will then meet and greet with spectators and explain how they can teach their own dogs similar behaviors and tricks.

For more about these events or to find an event in your area, click here.
Promote Your Day!
Here are some things your club can do to get the word out about its AKC RDO Day event:
Get a proclamation from your mayor (also see our sample proclamation)
Send a press release and a media alert to your local media and set up interviews with reporters about your event and its purpose
Send a Letter to the Editor about RDO Day
Volusia Event
Here are some links to help you with your pitching:
Sample media materials and templates
Downloadable resources for your event
For additional public relations tips, refer to Spreading the Word: AKC PR Tips & Tools Guide
Host an AKC CAR Microchip Clinic
Perfect for your Responsible Dog Ownership Day event, microchipping offers local pet owners the permanent pet identification they need and provides you the opportunity to further promote the good works of your organization. AKC Companion Animal Recovery (AKC CAR) makes hosting a microchipping clinic easier than ever. Read more about hosting an AKC CAR microchip clinic here.
Microchip Clinic
For further details about hosting a clinic or to obtain microchips, please contact AKC CAR's Joyce Prapuolenis at 800-252-7894 (toll-free), 919-816-3808 or jxp2@akccar.org.
Sign the AKC Responsible Dog Ownership Pet Promise
Sign the AKC Responsible Dog Ownership Pet Promise to show your support for responsible dog ownership. We hope you'll share via social media after signing, too! Sign it here. You can also post the Pet Promise at your event and have attendees sign it. The printable version is available here.
AKC Pet Promise
RDO Days in the Classroom
NEIKC RDOD Responsible Dog Ownership Days in the Classroom is returning for another year! If you are an AKC Canine Ambassador and you have a school, library, 4-H or community center visit or presentation coming up in or around September, we invite you to participate in this program.

RDO Days in the Classroom is an offshoot of the Responsible Dog Ownership Days program, where AKC clubs and dog organizations across the country host community events celebrating the importance of responsible dog ownership. We encourage our Canine Ambassadors to incorporate the responsible dog ownership message into presentations they make to local kids. RDO Days in the Classroom participants will receive a special kit to use with their presentation.

There are a total of 400 kits available. Kits will be distributed on a first come, first served basis.

To reserve your kit, please respond to communications@akc.org with the following information:

Club Affiliation
Program Details (Date/Location/Summary; or an estimate if these details are not finalized)
# of Kits Requested
Mailing Address
Contact Phone Number
Contact Email

We will list your event and club affiliation on a special page on: www.akc.org/rdod.
AKC Canine Good Citizen and AKC Responsible Dog Ownership Days
CGC dog Hosting or thinking about hosting an AKC Canine Good Citizen® test sometime in September? If you do, register it as an AKC Responsible Dog Ownership Days event and you'll receive a free packet of educational materials to distribute to your participants and students. AKC CGC testing is often one of the most popular parts of all AKC RDO Days, and obviously, a great indicator of responsible ownership!
$1,000 Presented to AKC Affiliated Clubs Hosting Exceptional AKC RDO Day Events
Country Wide Kennel ClubThe fourth quarter Community Achievement Awards will solely honor AKC clubs holding exceptional AKC Responsible Dog Ownership Day (AKC RDO Day) events in September 2013. AKC RDO Days aim to educate first-time dog owners about the responsibilities of dog ownership and help current owners enhance their relationships with their pets.

For the fourth quarter only, any AKC-affiliated clubs, AKC-recognized federations and their members who host an AKC RDO Day event in their community are eligible for nomination. In order to qualify for the award, the club must hold its event in the month of September. Nominations for the AKC Community Achievement Awards are accepted year-round, however, due to the fact that the 4th quarter awards are dedicated solely to AKC RDO Days, nominations for RDO Day events will not be accepted for consideration for the three remaining quarters. Up to three honorees are named each quarter. Award recipients will receive a certificate and a check for $1,000 payable to the club or federation's public education and canine legislation efforts.

Learn more about the AKC Community Achievement awards and the nominating process here.

Thanks to all of the clubs that celebrate AKC Responsible Dog Ownership Days with us each year. Make sure to join us on Facebook, Twitter, Pinterest and Instagram to join in the latest AKC RDO Day fun!
We'd love to hear about your Responsible Dog Ownership Day. Please send any recaps or media coverage to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.


The AKC Communications Team
© 2013 American Kennel Club