AKCommunicates!
AKCommunicates! January 2013
In this issue:
News from AKC President, Dennis Sprung
Club News
Electronic Membership List Submittal Deadline Extended
AKC Humane Fund News
AKC Programs & Exhibitor News
American Kennel Club's Canine Good Citizen Becomes an Official AKC Title
AKC / Eukanuba National Championship Broadcast on ABC!
Social Media Corner
Public Education
Kudos To...
Website Spotlight
Social Media Spotlight
News from AKC President, Dennis Sprung
With many fanciers traveling to New York next month, we'd like to invite you to two events that will benefit the AKC Humane Fund, a 501(c)(3) charity which promotes the joy and value of responsible pet ownership through education, outreach and grant-making.

The 2013 Barkfest at Bonhams Charity Brunch is scheduled for Sunday, February 10 from 10 a.m. to noon at Bonhams' galleries located at 580 Madison Avenue. Visitors will be able to enjoy a light brunch and...

Read more here.
Dennis and Commander
Club News
Electronic Membership List Submittal Deadline Extended
Hurricane Isabel Communication between AKC and its affiliated clubs is crucial to the success of your club's business, planning/approving its events, and keeping each other informed of "breaking news" as well as legislative initiatives in the sport of purebred dogs. The fastest, most efficient and cost-saving way to accomplish this goal is to have up-to-date email addresses for club officers, especially the President and Corresponding Secretary, as well as all club members for larger outreach on important issues to purebred dog owners.

Read more.
AKC Humane Fund News
Breed Rescue Grants: Did you know the AKC Humane Fund has grants for breed rescue? AKC Parent Clubs that rescue dogs can apply for grants to help offset the expenses of helping those in need. Parent Clubs can also recommend breed rescue organizations that need funding. Applications and eligibility requirements can be found at www.akchumanefund.org/grants. Help us spread the word!

Club Fundraising Suggestion: The Nutmeg Portuguese Water Dog Club and Club Secretary Ylisa Kunze recently organized a "Garage Sale" at the club's annual meeting.

Ylisa shared with us, "Everyone is at a different spot in their lives with dogs — some may be overloaded with items that other club members might love! Club members brought dog supplies they no longer needed and either donated them for sale or chose to do a 50-50 split of the sale proceeds. Everyone enjoyed the event and went home happy, with either a lightened car load or with some great things they couldn't live without, and we did a little good in the world."

The "little good" was a gift to the AKC Humane Fund. With the profits from the sale, the Nutmeg Portuguese Water Dog Club was able to make a $200 donation to the AKC Humane Fund. Thank you, Nutmeg!

If your club is interested in supporting the AKC Humane Fund's good works, which include parent club breed rescue grants mentioned above, donations to domestic violence shelters that accept pets, and assisting those in need after natural disaster via the Sandy Fund, we encourage you to consider holding a similar fundraiser.
AKC Programs & Exhibitor News
American Kennel Club's Canine Good Citizen Becomes an Official AKC Title
In celebration of dogs with good manners at home and in the community, beginning January 1, 2013, passing the AKC®'s Canine Good Citizen® test can be recognized as an official American Kennel Club® title for all dogs.

Read more.
Pointing Breed Field Trial
AKC / Eukanuba National Championship Broadcast on ABC!
Don't miss the 12th edition of the AKC/Eukanuba National Championship, airing on ABC on Saturday, February 2nd at 2 pm EST (check your local listings for air time). Watch all 175 AKC breeds compete and enjoy special highlights such as Junior Showmanship and the AKC Breeder of the Year and AKC Humane Fund Awards for Canine Excellence presentations. The Russell Terrier and Treeing Walker Coonhound will also make their television dog show debut.

We'll also be posting behind-the-scenes tidbits on Facebook and participating in a Tweet Chat with Eukanuba and dog show fans on Twitter using the hashtag #celebratedogs. Stop by Facebook during the broadcast to share your favorite breed on our Facebook page. You'll also be able to root for your favorites, check out some behind the scenes photos or chat with other dog show enthusiasts.

Meet Sky at the Barkfest at Bonhams Charity Brunch
Social Media Corner
Looking to build your social media pages? Here are some great tips we've bookmarked over the previous year. Share yours with us at communications@akc.org.
Six Simple Tips for Better Facebook Page Success
25 Facebook Tips Every Social Media Manager Needs
New To Twitter? 25 Guidebooks, Resources And Tip Sheets That Turn Newbies Into Pros
The Twitter Tutorial: A Beginner's Guide
Facebook logo
Public Education
snowflake Take advantage of the cold weather and winter season to educate dog owners in your community. The AKC Public Education department has a variety of reproducible fliers that you're welcome to print, copy and distribute however you like. Leave a stack at your local library or grocery store, bring copies along on your Canine Ambassador visits, or share them with your local media.

For Adults: For Kids:
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own “spin” on AKC's message points helps them go even further.

Kudos to...

Leon Panetta Maine Golden Retriever Club for inducting Leon Panetta, Secretary of the Department of Defense and former Director of the Central Intelligence Agency, into MGRC as the club's first "Honorary Member". Club President Charlie Cragin tells us: "The Club sent a letter to Panetta in October 2012 via Senator Susan Collins advising the Secretary of his induction. The letter in part said: Your friends have enjoyed the media reports of the bond between you and your Golden Retriever, Bravo. As you well know, many returning members of America's military have turned to canine companions to assist them in rebounding from the ravages of war. We are pleased that you are setting the example of involving Bravo in your daily activities."

Secretary Panetta responded to the news of his induction in a November 2012 letter. Read the letter and see the photo he sent on MGRC's website.

Is there a local figure who loves dogs or your particular breed that you could invite or induct into your club?

Boxer Darleen Wheelington of the South Arkansas Kennel Club for her show promotion efforts. She sent an email to local media and show supporters, attaching a flyer with information about the club's upcoming all-breed dog shows and obedience trials. She asked them to post the flyer, share it on Facebook or Twitter, and offered the club's show chair as an interview subject. In the flyer, she highlighted things the general public might be interested in at the show, including vendors and seeing dogs that had competed at Westminster just the week before. Take a proactive stance and don't wait for the media or local public to come to you. Even something as simple as emailing a flyer and asking people to share it on social media can be highly effective!

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website Spotlight
Mountaineer Kennel Club
Mountaineer Kennel Club The Mountaineer Kennel Club's website is very easy to navigate, with a clear and detailed menu on the left sidebar. The site's homepage contains a great write-up of what the club is about and the services that it offers. In addition to mentioning its support of the AKC Canine Health Foundation, one of our favorite sentences is: We've been helping dogs live better lives in northern West Virginia since being incorporated in 1945.

MKC also offers a full menu of training classes to the public, which it details in-depth on its website, along with a breeder referral and a list of local vets.

There is also a links page that provides a directory of West Virginia dog clubs, information about hiking with your dog in the state and county leash law statutes, among other items.

Check out the MKC site: http://www.mkclub.org/
Social Media Spotlight
American Brittany Club Facebook Page
American Brittany Club Robin Tomasi is the committee chair for the American Brittany Club Facebook page. She tells us:

"We started our page in the beginning of 2012 and it has grown to almost 800 fans. We use the page promote National events, provide results, post magazine deadline reminders, share Hall of Fame inductees, and much more."

What a great page, Robin! The clubs also shares AKC news — most recently, the January podcast and a cold weather PSA — as well as dog show world news, such as Westminster streaming video information. We love their new weekly feature, Wednesday "Over the Jump Day," which recognizes Brittanys that have excelled in areas of Obedience, Agility, Rally, and Versatility.

This active page, with its frequent posting and regular commenting, is one all clubs could learn from. Take a look! http://www.facebook.com/americanbrittanyclub

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

Sincerely,

The AKC Communications Team

© 2013 American Kennel Club