AKCommunicates
A Newsletter for AKC Clubs and Their Dedicated Volunteers - August 2013
PRESIDENT'S MESSAGE     CHAIRMAN'S MESSAGE     TAKING COMMAND     AKC NEWS
CLUB PUBLICITY     KUDOS TO CLUBS!
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President's Message
Dennis Sprung and Commander Fancier Laurie Olsson and her Samoyed Riker had an eye-opening experience at a recent Star Trek Convention in Chicago. After returning from the event, she shared insights with us on the more unique ways we can reach dog enthusiasts.

At the convention, she discovered...

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Chairman's Message
Alan Kalter
Two Ways to Share the AKC Story this September
New York, NY – The omnipresent effort of the AKC communication team, led by Chris Walker, continues to generate positive stories about the American Kennel Club and purebred dogs in the news media and in social media.

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Taking Command
Government Relations News
Reaching Out to Lawmakers Before A Crisis Hits
By Sheila Goffe
AKC Director of Government Relations
Do you ever wonder, "Where does all this anti-dog and anti-breeder legislation come from?" Most often, bills are written in an attempt to remedy a real or perceived problem, or in response to a request from a constituent, lobbyist, or special interest group.

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AKC News
Bart
Five Canine Heroes Honored with AKC® Humane Fund Awards for Canine Excellence (ACE)
New York, NY – The AKC® Humane Fund celebrates the loyalty, devotion and strength dogs share with us by announcing today the winners of the 14th annual...

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AKC National Owner-Handled Series
AKC National Owner Handled Series Finals Judging Panel Released
New York, NY – The American Kennel Club® (AKC®) is pleased to announce the judging panel for the inaugural AKC National Owner Handled Series Finals to be held...

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Club Publicity
PR AND SOCIAL MEDIA TIPS
Infographic
Looking for items to post on your club's Facebook or Twitter page? Try some of our sample posts:
Facebook:
Our next club meeting is ____. We'll have refreshments and a presentation about ____. Hope you can join us!
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Grand Rapids KC
Tools and Tactics for Promoting Clubs
Promote your club by spreading the word about your club's AKC Responsible Dog Ownership Day. We have a variety of customizable materials that you can share with your community, local media and local legislature:
•    Customize This Flyer for Your Event
•    How to Pitch "AKC RDO DAY" as a
      Newspaper Editorial Topic
•    How to Get an Official Proclamation
•    Sample Proclamation
•    AKC RDO Day Sample Press Release
•    AKC RDO Day Sample Media Alert
•    AKC RDO Day Sample Letter to the Editor
Spreading the Word: PR Tips and Tools
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Kudos to Clubs
Trap Falls Kennel Club
AKC Responsible Dog Ownership Day Proclamation signed by Ansonia Mayor, James Della Volpe, in advance of Pawz in the Park, Sunday Sept 15 at Warsaw Park in Ansonia!
...for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.
Trap Falls Kennel Club for their dedication to educating their local community about responsible dog ownership. An article appeared recently in The Shelton Herald outlining the club's good works in providing "information about dog training, etiquette, safety and obedience to dog owners in Fairfield and New Haven counties."
In addition to the group's regular training classes, Canine Good Citizen testing and Therapy Dog International testing, some of the organization's recent outreach projects include:
A visit to the Multicultural Magnet School in Bridgeport, Connecticut with the club's Doggie Safety program. The program teaches young students about dog behavior, how to act safely around dogs and more. Club members also brought dogs to demonstrate obedience and meet the kids.
Sending supplies to canine units in Afghanistan in partnership with the U.S. Tennis Association's Tennis to the Troops program.
Donations to the Animal Care and Control Center on Staten Island in the wake of Hurricane Sandy.
The club is also planning an AKC Responsible Dog Ownership Day event for September 15th in Ansonia, Connecticut. A variety of activities will be offered, including police dog, Canine Good Citizen and agility demos; a parade of breeds; Meet the Breeds; a microchipping clinic; Canine Good Citizen testing; contests for Best Dressed Dog and Best Trick; vendors and raffles; a pet photographer, and more! Learn more at www.trapfalls.org.

Great job, Trap Falls KC!

Has your club gone above and beyond in the community?
Let us know at communications@akc.org and you could receive a Kudos!
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Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to Communications@akc.org. We look forward to hearing from you.

Sincerely,
The AKC Communications Team

©2013 American Kennel Club - 8051 Arco Corporate Drive, Suite 100, Raleigh, NC 27617