AKCommunicates!
AKCommunicates! April 2013
In this issue:
News from AKC President, Dennis Sprung
AKC Chairman's Report
Club PR Tips & Tools
AKC Programs & Exhibitor News
Social Media Corner
AKC Syndicate
AKC's Pick of the Litter Podcast
Quick Tip
Breed of the Month
Kudos To...
Website & Social Media Spotlight
News from AKC President, Dennis Sprung
The 20th running of the AKC Pointing Breed Gun Dog Championship was held at the Branched Oak Field Trial Grounds near Lincoln, Nebraska last month. The ten day event — the largest all-breed Pointing Dog Championship held in the U.S. — consisted of two Championship stakes (retrieving and non-retrieving), and for the first time, a supporting Open Derby Classic.

Read more here.
Dennis and Commander
AKC Chairman's Report
Read the April 2013 Chairman's Report, Making a Difference for Canine Health and Well-Being.
Alan Kalter and Eclipse
Club PR Tips & Tools
Tips for Working with the Media
PRESS MATERIALS
Always put press materials on club letterhead or create your own by using the "Header" function of MS Word.
Keep it simple, no more than two pages. Use a consistent format from one release to the next.
Read more here.
Reporter
AKC Programs & Exhibitor News
Nominate a Heroic Dog for an AKC Humane Fund Award for Canine Excellence
Heroes may not necessarily lend a helping hand — for some heroes, it's a paw! To celebrate the life-changing and important ways that dogs impact our lives, the AKC Humane FundSM is once again seeking nominations for its AKC Humane Fund Awards for Canine Excellence (ACE).

The American Kennel Club will present an Award for Canine Excellence in each of the following six categories: Companion, Law Enforcement, Search and Rescue, Therapy and Service.
Read more here.
Rottie
Social Media Corner
AKC Dog Lovers Blog
Stop By the AKC Dog Lovers Blog
Calling all dog lovers! The American Kennel Club (AKC®) has just launched AKC Dog Lovers, the official blog of the AKC. Join us at www.akcdoglovers.com for helpful tips on living with dogs, Facebook fan photos, and so much more. Enjoy news about everyone's favorite friend, their dog, and interact with AKC and other readers by commenting.

Don't forget to visit AKC on Facebook, Twitter and Pinterest, too!

Wondering how your club can get started in social media or help the American Kennel Club's social media efforts? Check out this helpful PowerPoint that outlines the basics behind social media and how to get your club started.
AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
AKC's Pick of the Litter Podcast with Lisa Peterson
Lisa and Jinx AKC's Pick of the Litter podcast — where we bring you canine culture, dog people, and news you can use. In this edition of Pick of the Litter, a dog show tour, the agile Chinook and Companion Events Extravaganza highlights.

Listen to the podcast.

We hope you enjoy this podcast. Since we all love to talk about our dogs endlessly, we'd like invite you to tell us about your dogs, their funny antics or how they express unconditional love. Send me an email at asklisa@akc.org with your personal "Best in Show" moments and we'll share your stories on future programs.
Quick Tip:
The American Kennel Club Offers Tips on Stopping Your Dog from Eating Poop
Have you ever had the experience of walking your dog, and to your surprise, after she goes to the bathroom, she turns around and tries to eat her poop? You're not alone! The technical term for this tricky behavior problem is called copraphagia. There are many theories as to why dogs do this and it is a difficult problem to solve.

To help dog owners get through this issue, American Kennel Club's (AKC®) Canine Good Citizen® Director and Certified Applied Animal Behaviorist, Mary Burch, Ph.D. offers the following strategies that may help dogs stop eating their own feces.

Read more here.
Breed of the Month
AKC MEET THE BREEDS®:
German Shepherd Dog
The German Shepherd Dog is hailed as the world's leading police, guard and military dog, however, this dependable breed is more than its 9-to-5 job. Consistently one of the United States' most popular breeds...
Read more here.
German Shepherd Dog
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own “spin” on AKC's message points helps them go even further.

Kudos to...

Bailey the Golden The Golden Retriever Club of Illinois: Club President Judy Bush shared this story that ran in their club's newsletter. This is a great example of the generosity of AKC club members and dog owners. Enjoy!

Many of you attended the GRCI Christmas/Holiday party with your Goldens and enjoyed the fellowship of other members and watched the silly antics of all the Goldens in attendance. It was a wonderful event, but one that had a sadness attached to it, because one man could not be there with his beloved golden, or even be with him for Christmas. Shortly prior to the Christmas/Holiday party, GRCI received an email from a gentleman named Len Summers (not his real name) desperately asking for some financial assistance to be reunited with his Golden for the holidays. Len's mother was a former member of GRCI many years ago, along with her golden boy Bailey. Bailey was at Len's mother's side daily and especially during her courageous battle with cancer.

Read more here.

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website & Social Media Spotlight
Lexington Kennel Club
Lexington Kennel ClubLexington Kennel Club's Web Manager Laura Carpenter submitted her club's website and Facebook page for spotlight consideration. Check them out on the web and on Facebook.

Laura says:
"Our goal is to have a website that is easy to maneuver and that is interesting and informative to both the newcomer to the sport of dogs and long-time participants.

The redesigned website debuted in January and along with a new Facebook page, we have dramatically increased our online presence and the timeliness of information to our membership.

With our "Contributions" page, located under "Community Information" we wish to inform visitors to the site of how the Lexington Kennel Club is working to enrich the lives of ALL dogs in our community."

We love their site, and the Facebook page too! Laura shares great photos of dogs that took part in their events — a tracking test, conformation classes, and more — and also shares newsletter and event reminders. Fun, light-hearted images and cartoons draw in the average dog owner.

Do you think your club's website could serve as an example for other clubs? If you think it deserves recognition, let us know and we could spotlight it here. Send us your website address at communications@akc.org.

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.

Sincerely,

The AKC Communications Team
© 2013 American Kennel Club