AKCommunicates


News from AKC President, Dennis Sprung:

Dennis and Ruby

This month, I am pleased to share that we now have more than 7,500 breeders enrolled in the AKC Breeder of Merit (BoM) program. Our AKC breeders have supported this program since its inception in October 2010 and I thank you for your enthusiasm. Litters reaching 100% registration have grown tremendously since 2010.

The exclusive benefits we provide to breeders include customized web banners, a frameable Certificate of Distinction and a special Breeder of Merit silver lapel pin. We've seen many of you wearing this out at shows!

Breeders in the program also receive a $20 credit every month to use for AKC Online Reports and may use the AKC Online Breeder Classifieds for free, with an AKC Breeder of Merit designation in the ad. The AKC Breeder of Merit title is also showcased on all AKC registration certificates, dog applications and registration kits.

Additionally, we've supplied special banners at the AKC/Eukanuba National Championship, Golden Gate, Westminster and other select shows for Breeders of Merit to hang at their set-up to celebrate their status. AKC Breeders of Merit also receive the exclusive, monthly Inner Circle newsletter, which contains interviews and tips from top breeders in the sport, a Puppy Gallery to show off new stars and more!

Finally, Breeders of Merit who register litters at a 100% rate will receive a special appreciation gift - a stationary set with the BoM emblem - that is not available anywhere else.

Our Marketing department continues to develop this program and is coming up with new ways to recognize and celebrate our program enrollees. We will continue to share program developments with you. If you are a breeder who'd like to apply for the Breeder of Merit program, you can download an application here.

Thank you again for your support of the AKC Breeder of Merit program. Your commitment to 100% puppy registration will help ensure the long-term success of the American Kennel Club.

Sincerely,

Dennis B. Sprung
Dennis B. Sprung

President and CEO