AKC eNewsletter

Spring 2010
Weekly Wins Gallery
Fanciers say new e-gallery is e-ffective, e-fficient, e-normous!

In January the AKC introduced a weekly e-mail bulletin, the AKC Weekly Wins Gallery, which showcases wins and photos from dogs across the country. The Gallery allows fanciers to see exactly what they are interested in – quality dogs – and lets exhibitors share their news with the fancy in a format that is both immediate and visually impressive. The early reviews have been wonderful. One enthusiastic exhibitor wrote us: Loved this e-mail. Please keep them coming.

AKC Weekly Wins GalleryThe Gallery was launched after the AKC/Eukanuba National Championship with a promotional issue that featured a variety of National Championship winners, including Best in Show, Best Bred-by-Exhibitor, World Challenge Champion, Best Junior, AKC Obedience National Champion, the five Agility Invitational winners, group winners, and Bred-By group winners.

E-mailed every Wednesday directly to 100,000 fanciers including judges, handlers, and exhibitors, the Weekly Wins Gallery contains up to 20 paid listings a week. Also featured prominently on akc.org’s popular “Weekly Wins” web pages, drawing 97,000 unique visitors monthly, the Gallery was designed to reach exhibitors right away, before they leave for the following weekend’s shows.

In an elegant, clutter-free style, each listing includes a jumbo, full-color photo along with the dog’s registered and call names, show, award, date, judge, owner(s), breeder(s), sire, dam, handler, web address, and a personalized headline. This format allows recipients to see only the information that matters, in a simple, easy-to-read manner.

The Weekly Wins Gallery puts win information together in a way that is visually pleasing, informative, and able to reach a wide audience in a timely manner – all with the efficiency of e-mail. There is no other publication in the dog world that allows fanciers to see photos of great dogs with just the facts.

The Gallery is a great way to learn what is happening now and catch up on past wins you might have missed, as listings are accepted for wins from any time and all AKC-sanctioned events.

Recipients and exhibitors who have utilized the Gallery have been overwhelmingly positive in their feedback. Here are just a few samples:

  • “It looks wonderful!”

  • “It is hard to argue with such a direct and dedicated audience as the one AKC can reach.”

  • “Having the Gallery on the site with the popular Weekly Wins for additional traffic is a great idea.”

  • “I really think you have a winning idea here that can be built upon for years to come.”

  • “It was well worth the money.”

The Gallery is limited to 20 listings a week, and placement within the e-mail is determined on a first-come, first-served basis, so if you are interested in placing a listing be sure to reserve your spot early. To be included, submit your dog’s photo, the completed authorization form, and payment. A $395 production fee covers the graphical e-mail design and transmission. Proceeds from the Gallery help support vital AKC programs and services.

More Information
Visit the Weekly Wins Gallery to learn more, subscribe to the e-mail, or view the Gallery archive. If you have questions or would like help in submitting your listing, contact Samantha Smith at 212-696-8259; winshot@akc.org.

Ronald N. Rella, Director, Breeder Services
Email: AKCbreeder@akc.org
Customer Service | Phone: 919-233-9767 | Email: info@akc.org

© The American Kennel Club 2010