AKC Marketplace Will Now Feature Litters in Search Results

Don’t have time to read all of this? Here is what you need to know:

  1. The way you register your litters, purchase listings, and manage your listings is not changing.
  2. Make sure your litter listings have photos Edit them now!


Hi breeders! We’re making some exciting new updates to AKC Marketplace on December 14, 2016 that we’d like to let you know about.

Here are the updates:

  1. AKC Marketplace will now show litters in search results instead of breeders (so make sure your litter listings have photos!)
  2. If you have a paid subscription, you will be seen in search results
  3. Your litter and breeder information will be displayed on a single page
  4. We are adding a lot more information about each breed to better inform puppy buyers, such as breed characteristics and health-specific info
  5. We will indicate if the litter has AKC Champion Bloodlines (and Champion Sires/Dams)
  6. We are aligning AKC Marketplace with the new Breeder of Merit breed-specific updates
  7. We’ve updated the design of AKC Marketplace to feature recent litters on the homepage, promote the value of buying an AKC-Registered puppy, and share helpful information with puppy buyers.

What does this mean for you?

  1. You will show up in Marketplace search for every litter you have (for example, if you have two litters, you will be listed in Marketplace twice)
  2. Puppy buyers will now see information about you and your litters on a single page—no more clicking between pages to find more info
  3. Puppy buyers will be more educated about your specific breed(s) before contacting you
  4. Litters that have CH or GCH sire or dam (going back three generations) will be marked as having AKC Champion Bloodlines
  5. The Breeder of Merit program has been revised to be breed-specific and Marketplace will update to reflect those revisions

Why are we making these updates?

  1. To make it easier for you to showcase your individual litters
  2. Puppy buyers will now have all of your litter and breeder information on one page
  3. We are educating puppy buyers and helping them determine which breed is right for them
  4. To better showcase litters that have Champion Bloodlines
  5. By making Breeder of Merit breed-specific, we’re emphasizing the integrity of the BOM program


Thanks again for being a part of AKC Marketplace. Before we sign off, here’s one more friendly reminder to add photos to your litter listings!

- The AKC Marketplace Team

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