Throwback Thursday!

Hooray! It's the day before Friday... you know what that means: #TBT!

Today's Throwback Thursday is a follow-up of a recent article from Family Dog, on the evolving design of the Greyhound Bus logo, a familiar sight on America’s highways since the 1920s.

Boxer breeder Lenore Ryan, of Sebastopol, California, wrote us to say how much she enjoyed the article. (Of course, Lenore might be a little prejudiced: She’s hoping to adopt a retired racer soon and has visions of Greyhounds dancing in her head.)

Lenore said she would like to see a few versions of the iconic logo as it has appeared over the decades. We said, Why not?

 

1. This antique sign is a pretty fair rendering of the original logo, circa late ’20s, based on a design by the renowned animal portraitist Edwin Megargee. Note the abundance of detail—the facial features, the protruding ribs, the rippling muscles—so typical of the meticulous Megargee’s work.

2. By mid-century, Greyhound was ready to modernize its look. The company commissioned the influential industrial designer Raymond Loewy to streamline the buses and logo. The redesign kept the original lines of Megargee’s hound but removed much of the physical detail, making it less of a portrait and more of a true logo.

3. In the current logo, the image is totally abstracted. It’s no longer a naturalistic hound; it’s a stylized depiction of a hound sculpted in metal—an image of an image. Today, the sleek, undulating curves of a coursing hound still fascinate artists. Among them is graphic designer Alan J. Thatcher, of Toronto. As a university student, Alan was assigned to update an existing corporate logo while retaining its recognizable features. He chose the Greyhound logo. Here, he takes us through the laborious process of his redesign.

What grade would you give Alan’s project?