AKC Electronic Ad Unit Specifications and Rich Media Guide

All AKC ad units are capable of delivering Standard (.jpg, .gif, and animated .gif) and Rich Media formats. Maximum weight for any ad unit is 40k for initial load. The available sizes are:

Ad Creative Policy

  • AKC has final approval for all ads with respect to editorial/creative content.
  • AKC reserves the right to remove an advertisement from its web sites at any time for any reason.
  • All rich media ads (other than Flash) must be served via one of the accepted third parties or vendors listed.
  • Impression and clickthru tracking must be available to AKC.
  • All versions of creative that will be served via a third-party, must be provided for testing, reporting and approval prior to appearing on the site.
  • Within standard ad units, animation may be continuous but no strobing effects are allowed at any time. The Flash command which enables the browser to "shake" may not be used.
  • All expanding ad units must be user initiated.
  • All rich media ads must have an alternate GIF versions of creative.
  • No PSA ads are allowed.
  • If audio is used, creative must include a mute button or automatic on/off toggler.
  • All audio must be click-initiated by the user.
  • Audio may not exceed 15 seconds.
  • Floating or expandable ads must include a prominently visible close button and may not run more than 12 seconds.
  • Freeform overlay ads must include a prominently visible close button and run a maximum of 10 seconds.
  • All ads must have a border.
  • Click-through landing page must open into a new browser window.
  • Any additional questions or comments related to advertiser specifications can be directed to rjb@akc.org.

Lead time

  • Three business days for standard creative.
  • Five business days for Rich media.
  • Changes to an existing campaign must be received at least three business days prior to the change.

Expandable Banners

  • Max initial download is 40k. Additional 100k on click.
  • If the expansion is triggered by a mouseover, the expansion must close upon mouseoff. If the expansion is triggered by a click, the expansion must include a clearly labeled button or link to close the expansion.
  • Main creative must include some copy that indicates "Click on this Ad to expand and see more..." (or some similar message).
  • If panels include tabs, mouseovers may only be functional at the width and height of the individual tabs. The panels must not extend beyond the width of the banner.
  • Expanded layers must "rollup" on a mouse-off, mouse-out event, or when user clicks a clearly labeled "close" button.
  • Any audio/video stream must be initiated by user click and should display a visible "stop" or "pause" button once the audio/video begins. Audio must cease at the end of the banner’s presentation.

Top of Page 468x60 Banners

  • Must expand down.
  • Maximum expanded size is 468x200.

300x250 Large Rectangles

  • Large Rectangles must expand left and/or down.
  • Maximum expanded size is 500x400 pixels.

160x600 Wide Skyscrapers

  • Wide skyscrapers must expand to the left.
  • Maximum expanded size is 350x600 pixels.

120x600 Skyscrapers

  • Skyscrapers must expand to the left.
  • Maximum expanded size is 280x600.

728x90 Leaderboards

  • Leaderboard must expand down
  • Maximum expanded size is 728x180

Floating ads

  • Max dimensions is 550x480.
  • Must have clearly visible close button.
  • Can only play for up to 15 seconds before timing out.
  • Up to 100k for initial load.
  • Streaming and Polite downloads will be determined on a case by case basis.

Modifying a Flash Creative

Third Party Ad Tags
Ad tags are accepted from nearly all vendors, including:

  • Ad Shadow
  • Atlas
  • Bluestreak
  • Doubleclick
  • Falk
  • Media Plex
  • TruEffect

Not all Third Party tags (such as Motif) allow us to track clickthrus.

Third Party Rich Media
We accept rich media ad units from a large number of vendors, including:

  • Bluestreak
  • Falk/Commflash
  • Eyeblaster
  • Eyewonder
  • PointRoll
  • United Virtualities
  • TruEffect
  • Unicast/Viewpoint
  • Motif (served via DFA)

HTML Newsletter Banners
Acceptable formats are .gif, .jpg and animated .gif. No Rich Media format is acceptable. Maximum weight is 50k. Available ad units are:

Advertising Sales Contact
J.L. FARMAKIS, INC. Bill Farmakis Phone: 203-834-8832 e-mail: bill@jlfarmakis.com Fax: 203-834-8825