A series of 26 one-page ads, each focusing on a specific AKC program or initiative, was published in the New York Times Magazine. The campaign was designed to clearly reinforce among influencers the AKC as the "authority and advocate" of purebred dogs and featured the tagline "We're more than champion dogs. We're the dog's champion." It achieved its purpose, assisting in increased licensing and sponsorships with, among others, JPMorgan Chase, 4Kids Licensing, The Iams Company, and Hartz Mountain Corporation. Our licensing and marketing programs expanded, with new AKC-branded merchandise available in such stores as Target, Lord & Taylor, PETCO, PetSmart, and FAO Schwarz. These successful programs continue to focus attention on the AKC brand, and they complement our efforts to foster awareness, visibility, and understanding of the AKC and its programs and services.

Through DOGNY and the AKC CAR Canine Support and Relief Fund, staff in New York and Raleigh worked to aid the canine victims during and after the devastating Gulf Coast hurricanes. Inspectors spent weeks "on the ground" in Louisiana and Mississippi as the AKC on-site representatives.

The AKC team today is as committed to excellence as any group that I have been honored to work with. Our staff is one of our most important assets and a major driving force behind our success. We will move into 2006 by implementing the initial phases of the Board's strategic plan.

The American Kennel Club is as strong, sound, and committed to the sport of purebred dogs as we have been for 121 years. Management will work responsibly with clubs, Delegates, breeders, judges, handlers, and exhibitors in the best interests of our organization. Our employees' daily accomplishments combined with a dedicated and talented Delegate Body and Board of Directors ensure a positive future.


Dennis B. Sprung
President/CEO