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INTEGRITY

Registration and Customer Services

The Registration, Customer Service, and Special Services departments comprise the Registration and Customer Services division.

The online litter-registration service experienced growth of 50 percent in 2005. Registration staff reports that more than 40 percent of all litters in 2005 were registered online, and that customer response to the process has been overwhelmingly positive.

An enhanced online dog-registration process was introduced in August. Dog registration applications now contain a unique PIN code. Registrants who obtained their puppy from a litter owned by a single individual can visit akc.org, enter the PIN, and complete the registration in just minutes-without input from the litter owner. Both online services offer more efficiency and quicker turnaround of transactions.

The year's top breeds in individual dog registrations were Labrador Retrievers, Golden Retrievers, Yorkshire Terriers, German Shepherd Dogs, and Beagles. The AKC registered 920,804 dogs and 421,128 litters.

The Customer Service department fields an average of 52,000 calls and 7,300 e-mails a month. Point-of-contact solicitations from Customer Service representatives increased customer awareness of AKC Rewards Visa credit cards.

Customer Service representatives answer e-mail inquiries to the AKC in usually 24 hours or less. The education of department staff in the functions of the AKC, and in the particular needs of the dog fancy, was administered in regularly scheduled sessions.

The Special Services department oversees the following programs:
  • AKC Direct (handling queries and requests from Delegates, club officers, judges, and others significantly involved in the sport);
  • Indefinite Listing Privilege (issuing ILP numbers that qualify purebreds without pedigrees to compete in AKC companion and performance events);
  • Foundation Stock Service (reviewing requests for breeds seeking FSS recording and eventual AKC recognition);
  • Registered Kennel Names (determining an applicant's qualifications for the requested kennel name and reporting to the Executive Secretary);
  • Impure-breeding case inquiries;
  • The Breeder Referral program (helping potential owners to find reputable breeders);
  • The Summer Intern program (overseeing interns selected for project-specific assignments in Raleigh and New York).
Registration and Customer Services
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